Posts Tagged ‘Social Media’

Advice For PR Students

Friday, October 24th, 2008

Next week I’m going to be giving a presentation to a group of PR students.

Besides telling them about Canada’s favorite newswire, I thought I’d also give them a bit of advice.

As I mentioned earlier, Julie Ruscioelli Rusciolelli* recomends that they include some of their interests on their resume, so I’ll probably tell them about that.

I also plan on telling them that they should get involved in social media - its a great way to start learning about PR and a great way to start interacting with the people that will eventually be their peers (and potential employers).

Can you think of anything else I should tell them?

*UPDATE: Also make sure you check your spelling.

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Getting CIRI-ous about Social Media

Tuesday, September 30th, 2008

This afternoon I’ll be joining social media vet Michael O’Connor-Clarke and Natalie Johnson, manager of Social Media of General Motors Global Technology Group onstage at the Albany Club in Toronto to discuss Using Advanced Technologies Effectively in front of members of the Canadian Investor Relations Institute.

From the event description:

Advanced technologies are revolutionizing communications in every field. Investor Relations is no exception. New technologies such as blogging, Web 2.0, RSS feeds, search engine optimization (SEO) and new channels such as Facebook, Google and Yahoo Finance are changing the way IR professionals execute their strategies. Join us as our expert speakers explain how best to employ these technologies to improve the effectiveness of your capital markets communications.

I think it should be a great talk, and I’m looking forward to a healthy discussion period with some of Toronto’s IR professionals.

-Parker Mason

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Public Speaking Tips

Thursday, September 25th, 2008

I am by no means an expert at public speaking, but over the past few years I’ve found myself in front of an audience more and more often. Some times I’ve excelled, sometimes I’ve bombed, but I’ve managed to learn a few things along the way.

Eat before your presentation Especially if it is a presentation centered around a meal, like a “lunch and learn” or if you are the speaker at a dinner. Normally, you’ll be scheduled to speak at around the same time others are eating. Even if is a casual setting and you’ll be dining with your audience, you don’t want to look like a glutton. Your audience is there to hear what you have to tell them, not watch you eat.

Eating beforehand also ensures that you don’t spill anything on your shirt.

More water, less coffee Coffee gives me the jitters, and I tend to speak too quickly and excitedly. Water keeps me hydrated and my mouth moist so that I can keep on talking.

Know Your Material Your audience will be able to smell bullshit more easily than fear. If you don’t know your material very well, then you shouldn’t be speaking about it. If you understand your material well enough, no amount of distraction, nerves or difficult questions will throw you off.

Engage your audience Look them in the eye, ask them questions, make them feel like they are part of a conversation rather than being lectured at. Look around at different people in the crowd (rather than at the back wall, as I used to do) gives you a better idea about who is paying attention and who isn’t so that you can measure the level of information getting across. If all you see are glazed eyes and people praying into their Blackberries, you need to be doing something different to get their attention.

Make sure your fly isn’t open and that your shirt isn’t tucked into your underpants Seriously. It takes two seconds to check. (Hilarious anecdote related to this tip available upon request.)

Any other advice?

-Parker

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On Working With Mark McKay

Thursday, August 14th, 2008

There are a lot of creative people in this world, and there are a lot of reliable people in the world.

There are far fewer people who are both creative AND reliable.

Mark Mckay is one of those people, and I recently had the good fortune of working with him on the video that accompanied CNW Group’s announcement about the launch of the CNW Social Media Release (if you haven’t seen the video, check it out now on the release here).

For those of you that don’t know him, Mark McKay was the fellow that did the video for the 2nd mesh conference (”The Wacky World of Web 2.0“), and he also hosts his own online-TV show called “Happy Hour with Mark McKay. If you watch MTV Canada, you’ll know that Mark has parlayed his online success into a regular gig television gig.

I’ve always thought he was entertaining, and knew that he was skilled at creating video content for the online space.

After working with him on this recent video project for CNW Group, I can also say that he is also incredibly reliable. When we first met to start the project, he gave me a time line of when he would have certain elements of the video ready, from a draft script to a rough version right through to the finished copy. We agreed on the timeline, and he kept right to it, delivering the final version when he said he would.

The only thing stopping me from recommending his services to other people is that I’m worried he’ll get too busy, and that I won’t get a chance to work with him again.

You can get in touch with him via Twitter, his website or his YouTube channel.

I’ve posted one of my favourite Mark McKay clips below.

-Parker

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Social Media Is The New Hip Hop

Tuesday, April 22nd, 2008

Remember last year when I was slagging MyRagan and saying that it wouldn’t make it past the first year? During that whole debacle I continued to update my roommate. He isn’t a blogger, but he told me that it sounded like social media is the new hip-hop, complete with beef.

With M0serious climbing up the charts and my recent post about Wu-Tang, I’m starting to think that there is more to my roommate’s comment than I first thought.

I was reminded again about this because of this recent post by Tris Hussey at Maple Leaf 2.0 about how Mike Arrington couldn’t handle being scooped by Erin Kotecki Vest. Similarly, Shel Israel and Loren Feldman seem to have worked up some serious tension (back story here).

In the words of my roommate, “someone is gonna get shot.”

And in semi-related news, look for a post on BlogCampaigning in the next week about the similarities between the Wu-Tang concept of “Killah Beez” and crowdsourcing/smart mobs.

-Parker

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Social Media and Social Paranoia

Monday, January 14th, 2008

Parker’s last post raised a question I have been toiling with for some time: what do I do with my Facebook page?

I joined Facebook in my last year at McGill  in 2004. At that time, only students from certain post-secondary schools were able to join; I mostly interacted with friends from US because of the inception at Harvard. (For a more thorough historical account, click here.)

At that time, the site served a redundant purpose alongside Friendster, its more dominant cousin.

 We all know the story since then. Particularly over the summer of 2007, it seemed as though everyone I knew was suddenly Facebooking. In addition to connecting with distant friends, it quickly became the primary mode of communication for my local network: organizing birthday parties, starting groups based on jokes, and uploading shameful pictures.

Then I entered the world of Public Relations.

 Suddenly, I began acquiring professional contacts through the site and suddenly, my profile seemed ill-suited as a résumé.

Most recently, I acquired a mentor through the CPRS program. Excitedly, I looked up my mentor and saw that she was on Facebook. Before adding her, however, I hesitated. “I don’t know if that’s the kind of contact you should have on Facebook,” murmured one friend. Another friend echoed those sentiments, “Be careful who you add.”

So, how do I reconcile the fact that my social life on Facebook preceded my professional life?

I have de-tagged unsavory photos and removed (most) contentious jokes. I have considered limiting profile access for professional contacts, but that seems shady and duplicitous. I have also thought about having two different profiles: Workjess, meet Partyjess.

I welcome any suggestions you may have. Shall I add my mentor?

 Thanks for reading BlogCampaigning, guys!

- Jess

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Marvel At This!

Tuesday, November 13th, 2007

While doing some research about which superhero I’d like to be, I came across the Marvel Comics website.

I was pretty amazed at what I found.

Marvel has created a wiki, called the Marvel Universe, letting fans contribute to the biographies of each character. There are thousands of characters, each one with an incredibly complex story behind him or her (or it), and it makes sense to leave the reporting to the people who know the history best and care the most: the fans.

I feel that for many of these fans, being able to contribute to the Marvel universe in this way is a reward for their support. In a way, it probably allows them to interact with their favorite authors, illustrators and (in a way) characters that isn’t possible via the standard mailbag and conventions.

Official character bios are offered alongside the fan-created ones, proving that user generated content can peacefully coexist with corporate-sanctioned content. Similarly, each character has a bar graph representing their various skills (you know, real life ones like speed, strength and energy projection). For each attribute, there is the official Marvel statistic alongside fan-voted statistics.

In an ideal social media world, Marvel will be taking a look at what fans offer on these pages, and may even create wiki pages appealing to their fans for new content. For now, they’ve simply put together a great social media program.


I’ve never been a huge fan of comic books, although I do like the stories and characters. However, taking a look at the Marvel website and being reminded about the intricacies of the stories has inspired me to stop by a comic book shop sometime in the next few days and pick up one of those books collecting an entire story arc.

In short, their use of social media has created a new customer.

Well done, Marvel.

-Parker

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