Tag Archives: Social Media

When Social Media Becomes Work

By Adam Gorley | Published: January 29, 2010
Talking with my friend Mike Kennedy recently, I realized that social media have invaded my job. My personal and professional lives are colliding! Blogging and reading blogs have become part of my job description, and there are small Twitter and Facebook communities among my co-workers (including me) and higher-ups. I talk to my boss on Twitter—weird. [...]
Posted in Communications, Technology | Also tagged , , , , | 1 Comment

Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)

By Parker Mason | Published: January 19, 2010
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.” A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Posted in Communications, Et cetera, News, Parker Mason, SEO, Speaking, Toronto | Also tagged , , , | 2 Comments

What does Twitter do? (Part 1)

By Adam Gorley | Published: August 26, 2009
I’ve been using Twitter now for a few months, and I still have little idea of it’s purpose—or if it even has one. At it’s base, Twitter is a simple way to share and receive bits of information, the modern currency. It’s like a data marketplace—a microcosm of the internet itself, and more manageable than [...]
Posted in Getting Started, Online, Social Media, Technology | Also tagged , , | 2 Comments

Know Your Audience

By Parker Mason | Published: July 30, 2009
Before embarking on ANY kind of communications campaign, you should know the audience you’re trying to reach. Yeah, there are a ton of great sites out there that would be neat to reach out to. But if your audience isn’t there, what is the point? According to a recent post on Business Insider, 69% of adults [...]
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Twitter is the RSS dream made real (follow @BlogCampaigning!)

By Parker Mason | Published: July 16, 2009
Twitter is the RSS dream made real. (I repeated the headline here because I’m feeling pretty self-satisfied with having written it.) If you’re reading this post, you’re probably pretty hip to the RSS scene (I know that the majority of BlogCampaigning’s readers read it via RSS). But you’re not mainstream—you’re probably a PR Pro with a Penchant for [...]
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Must Love Death: German Social Media Lessons

By Jens | Published: July 15, 2009
The preface: The claim resurfaces regularly. I’ve written about it; others have written about it: in terms of internet and social media, Germany lags behind. ReadWriteWeb just published an interview with Marcel Weiß, the editor of Netzwertig.com—one of Germany’s most popular blogs—in which he explains that Germany is at least five years behind the U.S. when it comes [...]
Posted in Communications | Also tagged , , , , , | 3 Comments

Nothing to Fear

By Parker Mason | Published: February 11, 2009
The following post was written by Heather Morrison At a recent IABC social sedia event last week the discussion of ‘buy in’ was brought up a number of times, from various perspectives. The question seems to be on every communicators mind – How do you convince your boss/CEO that social media is worth being [...]
Posted in Communications, Getting Started, Guest Post, Marketing, Online, Social Media, Toronto | Also tagged , , | 1 Comment

Advice For PR Students

By Parker Mason | Published: October 24, 2008
Next week I’m going to be giving a presentation to a group of PR students. Besides telling them about Canada’s favorite newswire, I thought I’d also give them a bit of advice. As I mentioned earlier, Julie Ruscioelli Rusciolelli* recomends that they include some of their interests on their resume, so I’ll probably tell them about [...]
Posted in Communications, Parker Mason, Speaking | Also tagged , , , | 2 Comments

Getting CIRI-ous about Social Media

By Parker Mason | Published: September 30, 2008
This afternoon I’ll be joining social media vet Michael O’Connor-Clarke and Natalie Johnson, manager of Social Media of General Motors Global Technology Group onstage at the Albany Club in Toronto to discuss Using Advanced Technologies Effectively in front of members of the Canadian Investor Relations Institute. From the event description: Advanced technologies are revolutionizing communications in every [...]
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Public Speaking Tips

By Parker Mason | Published: September 25, 2008
I am by no means an expert at public speaking, but over the past few years I’ve found myself in front of an audience more and more often. Some times I’ve excelled, sometimes I’ve bombed, but I’ve managed to learn a few things along the way. Eat before your presentation Especially if it is a presentation [...]
Posted in Parker Mason, Speaking | Also tagged , , , | 3 Comments