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Tag Archives: Social Media
Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.”
A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Posted in Communications, Et cetera, News, Parker Mason, SEO, Speaking, Toronto Also tagged Canadian Institute, Globe and Mail, presentation, Video 2 Comments
What does Twitter do? (Part 1)
I’ve been using Twitter now for a few months, and I still have little idea of it’s purposeor if it even has one. At it’s base, Twitter is a simple way to share and receive bits of information, the modern currency. It’s like a data marketplacea microcosm of the internet itself, and more manageable than [...]
Posted in Getting Started, Online, Social Media, Technology Also tagged Adam Gorley, Technology, Twitter 2 Comments
Know Your Audience
Before embarking on ANY kind of communications campaign, you should know the audience you’re trying to reach.
Yeah, there are a ton of great sites out there that would be neat to reach out to. But if your audience isn’t there, what is the point? According to a recent post on Business Insider, 69% of adults [...]
Posted in Communications, Marketing Also tagged audience, BlogCampaigning, Friendster, techcrunch 1 Comment
Twitter is the RSS dream made real (follow @BlogCampaigning!)
Twitter is the RSS dream made real. (I repeated the headline here because I’m feeling pretty self-satisfied with having written it.)
If you’re reading this post, you’re probably pretty hip to the RSS scene (I know that the majority of BlogCampaigning’s readers read it via RSS). But you’re not mainstream—you’re probably a PR Pro with a Penchant for [...]
Posted in Communications Also tagged Marketing, Parker Mason, RSS, Twitter, Twitter. BlogCampaigning 2 Comments
Must Love Death: German Social Media Lessons
The preface:
The claim resurfaces regularly. I’ve written about it; others have written about it: in terms of internet and social media, Germany lags behind.
ReadWriteWeb just published an interview with Marcel Weiß, the editor of Netzwertig.com—one of Germany’s most popular blogs—in which he explains that Germany is at least five years behind the U.S. when it comes [...]
Posted in Communications Also tagged Facebook, Marketing, movies, Must Love Death, Social Media Release, Twitter 3 Comments
Nothing to Fear
The following post was written by Heather Morrison
At a recent IABC social sedia event last week the discussion of ‘buy in’ was brought up a number of times, from various perspectives. The question seems to be on every communicators mind – How do you convince your boss/CEO that social media is worth being [...]
Posted in Communications, Getting Started, Guest Post, Marketing, Online, Social Media, Toronto Also tagged corporate buy in, Heather Morrison, IABC 1 Comment
Advice For PR Students
Next week I’m going to be giving a presentation to a group of PR students.
Besides telling them about Canada’s favorite newswire, I thought I’d also give them a bit of advice.
As I mentioned earlier, Julie Ruscioelli Rusciolelli* recomends that they include some of their interests on their resume, so I’ll probably tell them about [...]
Posted in Communications, Parker Mason, Speaking Also tagged Communications, learning, PR Maven, students 2 Comments
Getting CIRI-ous about Social Media
This afternoon I’ll be joining social media vet Michael O’Connor-Clarke and Natalie Johnson, manager of Social Media of General Motors Global Technology Group onstage at the Albany Club in Toronto to discuss Using Advanced Technologies Effectively in front of members of the Canadian Investor Relations Institute.
From the event description:
Advanced technologies are revolutionizing communications in every [...]
Posted in Parker Mason, Social Media, Speaking, Toronto Also tagged Albany Club, CIRI, General Motors, IR, Michael O'Connor-Clarke, Nalalie Johnson Leave a comment
Public Speaking Tips
I am by no means an expert at public speaking, but over the past few years I’ve found myself in front of an audience more and more often. Some times I’ve excelled, sometimes I’ve bombed, but I’ve managed to learn a few things along the way.
Eat before your presentation Especially if it is a presentation [...]
Posted in Parker Mason, Speaking Also tagged BlogCampaigning, Parker Mason, public speaking, Speaking 3 Comments

When Social Media Becomes Work