Tag Archives: Social Media Release

Sony’s Social Media Success

By Parker Mason | Published: October 17, 2009
(Disclosure: I work at CNW Group, and work with some of our clients on their Social Media Releases. However, I did not do any work at all on this recent release from Sony, and this blog reflects only my own thoughts and opinions, not those of CNW Group.) Last week, Sony did a Social Media Release [...]
Posted in Communications, Marketing, Online, Parker Mason, Social Media, Technology | Also tagged , , , , | 2 Comments

Must Love Death: German Social Media Lessons

By Jens | Published: July 15, 2009
The preface: The claim resurfaces regularly. I’ve written about it; others have written about it: in terms of internet and social media, Germany lags behind. ReadWriteWeb just published an interview with Marcel Weiß, the editor of Netzwertig.com—one of Germany’s most popular blogs—in which he explains that Germany is at least five years behind the U.S. when it comes [...]
Posted in Communications | Also tagged , , , , , | 3 Comments

Study Shows HubSpot Is Ineffective At Evaluating Public Relations and Social Media

By Parker Mason | Published: May 21, 2009
I’ll admit, it wasn’t a very scientific study (consisting of a survey group of only myself) but it makes for the same kind of sensationalistic headline that HubSpot  went with in a post that says “Study Shows Social Media Releases Are Less Effective Than Traditional Press Releases.” In that blog post, author Rebecca Corliss tests the [...]
Posted in Communications | Also tagged , , , , , | 6 Comments

The 4M Theory of Social Media Releases

By Parker Mason | Published: November 10, 2008
Over the past few months, I’ve given a lot of thought to Social Media Releases. They are a great tool, but only if used correctly. In the few years that they’ve been out, there have been a lot of different types and styles, successes and failures, but no real agreed-upon strategy for how to use [...]
Posted in Communications, Online, Parker Mason, Social Media | Also tagged , , , , , | 4 Comments

SMR? SMPR? SMNR?

By Parker Mason | Published: October 6, 2008
If you’re involved in PR and social media you’ve probably heard people talking about social media releases, social media news releases or even social media press releases and the accompanying acronyms. In the olden days, journalists were called ‘the press’ (an example of synechdoche) because the primary form of media was the newspaper, which was printed [...]
Posted in Communications, News, Parker Mason, Social Media | Also tagged , , , , | 3 Comments

The CNW Social Media Release!

By Parker Mason | Published: August 13, 2008
Yeah, after a few months of wicked hard work from a whole bunch of different people, the CNW Group Social Media Release has arrived! If you’re not sure what a Social Media Release is, check out this video that CNW commissioned the amazing Mark McKay to do: If you didn’t get it from the video, one of [...]
Posted in Communications, News, Online, Parker Mason, Social Media, Toronto, Uncategorized | Also tagged , , , , , , , | 1 Comment

Social Media Release Workshop with Parker

By Parker Mason | Published: July 10, 2008
Speaking Gig: Social Media For Government Just a quick heads-up that I’ll be leading a workshop about Social Media Releases at the upcoming Social Media For Government conference taking place in Ottawa from September 15-18. From the program description of my workshop: In this workshop, you will learn about one of the hottest topics in Public Relations [...]
Posted in Social Media | Also tagged , , | 1 Comment