Tag Archives: Social Media News Release

The 4M Theory of Social Media Releases

By Parker Mason | Published: November 10, 2008
Over the past few months, I’ve given a lot of thought to Social Media Releases. They are a great tool, but only if used correctly. In the few years that they’ve been out, there have been a lot of different types and styles, successes and failures, but no real agreed-upon strategy for how to use [...]
Posted in Communications, Online, Parker Mason, Social Media | Also tagged , , , , , | 4 Comments

SMR? SMPR? SMNR?

By Parker Mason | Published: October 6, 2008
If you’re involved in PR and social media you’ve probably heard people talking about social media releases, social media news releases or even social media press releases and the accompanying acronyms. In the olden days, journalists were called ‘the press’ (an example of synechdoche) because the primary form of media was the newspaper, which was printed [...]
Posted in Communications, News, Parker Mason, Social Media | Also tagged , , , , | 3 Comments

News Doesn’t Matter…

By Parker Mason | Published: September 11, 2007
…Only the medium in which it was conveyed matters. Or at least that is the impression I get after reading a recent post by Dave Armano about how he used Twitter to report some teenagers heroically saving an old woman’s life. Technorati reports that Armano’s Twitterophilic post has 13 links to it (at the time [...]
Posted in Uncategorized | Also tagged , , , , , , | 2 Comments