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Tag Archives: SMR
Study Shows HubSpot Is Ineffective At Evaluating Public Relations and Social Media
I’ll admit, it wasn’t a very scientific study (consisting of a survey group of only myself) but it makes for the same kind of sensationalistic headline that HubSpot went with in a post that says “Study Shows Social Media Releases Are Less Effective Than Traditional Press Releases.”
In that blog post, author Rebecca Corliss tests the [...]
Posted in Communications Also tagged advertising, Hubspot, Publications, Rebecca Corliss, Social Media Release, spam 6 Comments
What is a Social Media Release? (PodCamp)
Although I wasn’t able to attend PodCamp Toronto this year, I’ve been doing my best to catch up on some of what went on there. One of those sessions was a live recording of Inside PR, and I just got a chance to listen to it today.
During the course of that recording, one of the [...]
Posted in Communications, Online, Parker Mason, Social Media, Technology, Toronto Also tagged David Jones, Inside PR, Martin Waxman, PCTO09, Podcamp, SMNR, SMPR, Terry Fallis 1 Comment
The 4M Theory of Social Media Releases
Over the past few months, I’ve given a lot of thought to Social Media Releases. They are a great tool, but only if used correctly. In the few years that they’ve been out, there have been a lot of different types and styles, successes and failures, but no real agreed-upon strategy for how to use [...]
Posted in Communications, Online, Parker Mason, Social Media Also tagged blogging, SMNR, SMPR, Social Media News Release, Social Media Press Release, Social Media Release 4 Comments
5 Gems from BlogCampaigning
Well, I’ve been tagged by Sharon in a great little meme first thrown out there by Collin Douma.
The game is two come up with 5 great examples of social media use that our peers might not have noticed.
The rules are something like this:
Link to your tagger and post these rules.
List five Social Media projects [...]
Posted in Communications, Online, Parker Mason, Social Media, Toronto Also tagged 5gems, Alecia O'Brien, Chris Clarke, Collin Douma, Five Gems, Mark McKay, Martin Waxman, Michael Allison 5 Comments
SMR? SMPR? SMNR?
If you’re involved in PR and social media you’ve probably heard people talking about social media releases, social media news releases or even social media press releases and the accompanying acronyms.
In the olden days, journalists were called ‘the press’ (an example of synechdoche) because the primary form of media was the newspaper, which was printed [...]
Posted in Communications, News, Parker Mason, Social Media Also tagged SMNR, SMPR, Social Media News Release, Social Media Press Release, Social Media Release 3 Comments
#ALI Parker in Ottawa
Inspired by Mark Goren’s “Get To Know Me” post introducing himself to people he has meet either in person or via Twitter at the Social Media For Government Conference happening right now in Capital City, Canada (can I call Ottawa that?).
I am the Web Content Specialist for CNW Group, and I’ve been in involved in [...]
The CNW Social Media Release!
Yeah, after a few months of wicked hard work from a whole bunch of different people, the CNW Group Social Media Release has arrived!
If you’re not sure what a Social Media Release is, check out this video that CNW commissioned the amazing Mark McKay to do:
If you didn’t get it from the video, one of [...]
Posted in Communications, News, Online, Parker Mason, Social Media, Toronto, Uncategorized Also tagged BlogCampaigning, Brian Solis, CNW, CNW Group, Mark McKay, SHIFT, Social Media Release, todd defren 1 Comment
Social Media Release Workshop with Parker
Speaking Gig: Social Media For Government
Just a quick heads-up that I’ll be leading a workshop about Social Media Releases at the upcoming Social Media For Government conference taking place in Ottawa from September 15-18. From the program description of my workshop:
In this workshop, you will learn about one of the hottest topics in Public Relations [...]
Have A Coffee And Learn About Social Media Releases