Tag Archives: Public Relations

The Bottom-up Perspective and Public Relations

By Parker Mason | Published: December 9, 2009
Over the past few months, I’ve really come to enjoy reading Timothy B. Lee’s blog. The computer programmer, writer and think-tank worker bee is now pursuing a PhD in computer science, and is blogging his thoughts about “bottom-up” thinking. What is bottom-up thinking? Its not something racy, nor is it about chugging beer. As Tim says: “I’m convinced [...]
Posted in Blogs You Probably Aren't Reading But Should, Careers, Communications, Et cetera | Also tagged , , | 2 Comments

Stop Reading PR Blogs

By Parker Mason | Published: October 7, 2009
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog. Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet. Rather than focusing on how this tightly knit community (I [...]
Posted in CPRS, Careers, Communications, Getting Started, Marketing, News, Online, Social Media, Technology | Also tagged , , , , | 4 Comments

CNW Goes Big On Twitter

By Parker Mason | Published: August 12, 2009
CNW Group has always been committed to getting our clients’ news in front of journalists and the media. For years, the only way to really do this was via the news wire. When fax machines became an accepted way to send and receive news and information, CNW Group embraced that technology to reach members of [...]
Posted in Communications, News, Online, Social Media, Technology, journalism | Also tagged , , , , , , | 4 Comments

How To Get Your Company Into The Financial Times

By Espen | Published: December 4, 2008
Occasionally we’re lucky enough here at BlogCampaigning to have someone guest write a post for us. The latest person to share their knowledge with our readers is Malte Goesche, CEO and cofounder of Iliktotallyloveit.com, a website that “allows users to publish and share products with the broader public which they find cool, innovative, exceptionally beautiful, [...]
Posted in Communications, Getting Started, Guest Post, Marketing, Online, journalism | Also tagged , , , , , | 2 Comments

Friday Cinema

By Parker Mason | Published: September 12, 2008
Ryan Peal blogs for Hill and Knowlton at Creativity In Public Relations. While it isn’t the most creative title for a blog about creativity, all of his posts are about really neat PR campaigns. His most recent post is about AMP Energy Drink’s new “Walk of No Shame” video that I’m sure they’re hoping will go [...]
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PR Grows and Journalism Shrinks

By Espen | Published: December 11, 2007
Last week, I had the pleasure of seeing Ira Basen, of CBC’s Spin Cycles radio series, deliver a lecture at Seneca College. His comments centered around the frustration that public relations practitioners experience with regards to PR public image; how it is defined by those who are least sympathetic to PR: journalists. CBC’s history of [...]
Posted in Social Media | Also tagged , , , , | 4 Comments