Posts Tagged ‘prologue’

I have now, finally, finished my thesis about the use and effects of blogs in political campaigns. The thesis is now available for download as a pdf here: Blog_Campaigning.pdf, and can also be read as a series of posts on this blog.

Each chapter and subchapter has been published in posts in reverse chronological order to make it easier to view them via a feed reader or on this site. All of the posts have been tagged as “espen’s thesis” as well as other topic-appropriate tags. To view these posts you can either scroll down or view each post from this post from the links provided in the end of the entry.

I created this blog as a part of the research process for my thesis: to structure my thoughts, share my findings and create a discussion about the data as my research progressed.

I now invite you to take a look at the thesis and comment on it so that we together can develop a better understanding of the impact campaigning via blogs has on the political process. If you have any questions, please feel free to get in touch with me.

Thanks for reading Blog Campaigning. We will have more posts coming from Jens and Parker in the next week. I’ll be taking a week off so that I can surf (waves, not the net), relax, and enjoy the rest of my time in Australia. That being said, I will respond to comments.

Cheers,
Espen

Read the thesis on the blog:
Scroll down or navigate by clicking the links – Each headline contains a link to the related post:

Abstract

1. Introduction
1.1 The purpose and importance of the study
1.2 Outline of the Study

2. Data & Methodology
2.1 Methodology
2.2 The data gathering process
2.3 Limitations

3. The medium that is revolutionising political campaigning
3.1 What is a blog?
3.2 The blogosphere
3.3 Blogs in campaigns

4. Literature Review
4.1 Measuring effects: Does web-campaigning win votes?
4.2 The potential impact of blogs
4.3 The uses of blogs in political campaigns
4.4 The impact of blogs

5. Findings
5.1 Blogs’ impact on Election 2006
5.2 How does the web affect people’s voting decision?
5.3 How can we measure the impact of blogs?

6. Conclusion

References

Note: The thesis was submitted as a part of my degree; Master of Arts with Honours in Journalism and Mass Communication at Griffith University, Australia, June 1. 2007.

Update: I apologize for spelling Jon Henke’s name incorrectly in the PDF version of the thesis. I also apologize for spelling his blog incorrectly in this version. The blog Jon is writing for is the QandO blog. Here is the link to the blog: http://www.qando.net/.

Update:
The feedback the thesis receives can be followed in this post: Blog Campaigning thesis: Extras

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What’s the deal with this website?
You're reading BlogCampaigning. We write about public relations, social media, video games, marketing and pretty much whatever we feel is important. We've been around since August, 2006

Jens "Schredd" Schroeder has been around since the beginning, and he mostly writes about video games.

Heather Morrison is our newest recruit, and she also blogs about life in the big city at Toronto Uncovered.

All of the content on this site is cleaned up by Adam Gorley, our resident copy-editor. He does a hell of a job, and he also writes a few posts for us now and then. Not a lot of people know this, but he is also a soul music DJ who goes by the name "Night Danger."

Parker Mason is the self-described Editor-in-Chief of BlogCampaigning and runs the site with an iron fist. He's also a pretty great guy - you should meet him sometime.

Espen Skoland started this website a few years ago so that he could get extra marks for his thesis, but he's pretty much given up on contributing. Still, we often refer to him as The Legendary Founder. He might be lazy, but he left us with a legacy.
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