Tag Archives: Communications

A Round Table of Music-Blogging Knights

By Parker Mason | Published: October 13, 2009
Via The Hype Machine’s blog, I came across an interesting round-table discussion on The Morning News among a group of music bloggers. It’s interesting to hear their thoughts on the relationship music bloggers have with the Public Relations people in the record industry, and there is definitely some take-away for all PR pros there. Matthew Perpetua, who [...]
Posted in Communications, Online, Parker Mason, hip-hop, journalism, music | Also tagged , , , , , , , , , | 4 Comments

Stop Reading PR Blogs

By Parker Mason | Published: October 7, 2009
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog. Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet. Rather than focusing on how this tightly knit community (I [...]
Posted in CPRS, Careers, Communications, Getting Started, Marketing, News, Online, Social Media, Technology | Also tagged , , , , | 4 Comments

Friction

By Parker Mason | Published: September 24, 2009
“Create enough friction and people will find a way,” Jan Chipchase wrote a few weeks ago (“Business Models Undermined“). Its an amazing quote, and I try and remind myself of it as often as possible. In that specific example, the friction is the prohibitive cost of new ink cartridges. The way around that is to use [...]
Posted in Communications | Also tagged | 1 Comment

Toronto Meet-Ups and Greet-Ups

By Heather Morrison | Published: September 10, 2009
If you’re part of the PR, tech, communications or social media community in Toronto you can pretty much fill up your entire week (and sometimes weekend) with different industry events. There are so many of them that it’s sometimes hard to keep track, and even harder to know which ones are worthwhile. As September begins, [...]
Posted in Communications, Guest Post, Social Media, Toronto | Also tagged , , , , , , , | 5 Comments

How To Get Your Company Into The Financial Times

By Espen | Published: December 4, 2008
Occasionally we’re lucky enough here at BlogCampaigning to have someone guest write a post for us. The latest person to share their knowledge with our readers is Malte Goesche, CEO and cofounder of Iliktotallyloveit.com, a website that “allows users to publish and share products with the broader public which they find cool, innovative, exceptionally beautiful, [...]
Posted in Communications, Getting Started, Guest Post, Marketing, Online, journalism | Also tagged , , , , , | 2 Comments

Advice For PR Students

By Parker Mason | Published: October 24, 2008
Next week I’m going to be giving a presentation to a group of PR students. Besides telling them about Canada’s favorite newswire, I thought I’d also give them a bit of advice. As I mentioned earlier, Julie Ruscioelli Rusciolelli* recomends that they include some of their interests on their resume, so I’ll probably tell them about [...]
Posted in Communications, Parker Mason, Speaking | Also tagged , , , | 2 Comments

Friday Cinema

By Parker Mason | Published: September 12, 2008
Ryan Peal blogs for Hill and Knowlton at Creativity In Public Relations. While it isn’t the most creative title for a blog about creativity, all of his posts are about really neat PR campaigns. His most recent post is about AMP Energy Drink’s new “Walk of No Shame” video that I’m sure they’re hoping will go [...]
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Guest Post: PR and Video Games – what’s the connection?

By Parker Mason | Published: April 24, 2008
Longtime readers of this blog will know that Jens and I are big fans of video games as mass-entertainment medium and the effect they have on culture. That’s why we asked Rick Weiss, who writes the Playing Games with PR blog to give us his thoughts on the connection between PR and Video Games. The switch [...]
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