Posts Tagged ‘Nintendo’

Is the Videogame Industry Recession Proof?

Monday, January 28th, 2008

Will the US fall into a recession? Maybe. Will the videogame industry? Probably not, reports bloggingstocks.com:

According to The Wall Street Journal, “strong holiday sales of its Wii video game console and Nintendo DS portable game device helped Nintendo (OTC: NTDOY) nearly double its nine-month net profit and raise its sales forecasts for the third time this business year.” In other words, there is no recession at Nintendo.
Figures out of Microsoft (NASDAQ: MSFT)’s device division would also indicate that there is no slowdown in video console sales. Nintendo raised its forecast for Wii unit sales for the year ending in March to 18.5 million from 17.5 million.

One of the questions Wall Street is asking is where the consumer will draw the line on purchases. Expensive products like cars are likely to get hurt. Fast food numbers seem to be fine. A video game console is a $200 to $500 purchase, with Nintendo’s products being at the low end of that range.

One advantage video games have over other products in a downturn is that consumers can use them for hours a day, not unlike a TV. That puts the “cost per hour” of owning a video game products at pennies for avid users.

Does that make video games recession-proof? Probably.

So there you have it: Games are a safe bet in these uncertain times (thank you casual gamers!). What I would really like to know though is how the game business developed since the writer’s strike started.

-Jens

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What if the Primary Candidates were Consoles?

Friday, January 11th, 2008

Gigaom posted witty a piece comparing the Primary Candidates of the Democrats to game consoles:

Barack Obama is the Nintendo Wii: The multi-racial candidate who was first dismissed by Washington insiders for not having enough power or third-party backers — but has gone on to draw immense popularity, not just from hardcore party faithful, but from the young and old, independents and Republicans alike. Instantly appealing like the Wii, Obama is popular not because of his library of policies, but because he is changing the way the game is played.

Hillary Clinton is the Microsoft Xbox 360: Backed by the most money, seen as a reliable and established brand, Hillary appeals most to the Democratic base, much the same way the 360 is most popular with hardcore gamers. Transitioning from her husband’s Xbox era, she offers not revolutionary change but steady, reliable content.

John Edwards is the Playstation 3: Formerly the Democratic frontrunner of the previous generation, Edwards now offers a greatly enhanced library of positions with far more ideological power — which few except Edwards’ die-hard fanboys seem to be buying.
Unsurprisingly, the candidates are now polling about the same as their next-gen analogs are currently selling, with the Wii capturing 44 percent of the vote, the 360 pulling in 36 percent, and the PS3 trailing far behind with 20 percent.

Of course one might want to add some qualifications here and there, e.g. the public eventually realising that only changing the way the game is played might not be enough – just like Wii might face a difficult 2008 once everybody has one and the content comes to the foreground. Nevertheless: Both cases, Wii and Obama, show the public’s tremendous desire for change from the status quo. Also Hillary 360 Clinton is actually more revolutionary than her Wii counterpart on a couple of issues, especially socialised medicine. Still funny and though provoking stuff though.

PS
One commentator of the piece linked Ron Paul to old school Nintendo games. I’d rather like to think of him as early 80s Atari: old school and half visionary, half crazy.

-Jens

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Wii really can’t argue with reasons like this

Thursday, November 29th, 2007

Fanboys, that scourge of mankind, number 8 on the list of the worst consumer tech trends and blind adherents to corporations that (optimistically) feel about one tenth of the passion for them that they do for their gadgets.  No one wants to argue with them unless they have a fetish for insults.
If you can’t resist though, here’re five reasons why the Wii is saving the videogame industry. Nothing one hasn’t heard or read a hundred times before, but nicely and concisely summarized.
I’d say: Nothing to disagree with in there. While I still doubt that casual gaming will help videogames realize their full potential (in terms of conveying emotions and storytelling and all that jazz), it is certainly refreshing to see one of the major players in the business break through the dominant mindset of the industry, encouraging simple fun and wholesome play for everyone. The widening of the demographic for games is definitely something to be encouraged; after all most game-haters and moral panic-mongers have their roots in misinformed circles who have never even touched a controller. And hey, the Wii has the potential to transform even hardline anti-gaming moms into game devotees!

-Jens

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How To Ruin Your Life By Not Playing Video Games

Saturday, November 3rd, 2007

My friend Jay is fucking amazing at video games. Supernaturally good. For the past six years, I’ve been telling him that he should quit school or his job and take up video games full time. For a while, I told him that he should move to Korea to do this, but it turns out that North America has a video game league. Players are making hundreds of thousands of dollars in sponsorships and prize money, and I’m really disappointed when I hear that Jay is focusing more on law school than on games.

Even if he doesn’t go pro (turning his back on cash and chicks), there are still a ton of other benefits to gaming. I’ve always been convinced that Jay’s gaming ability had something to do with an inherent pattern recognition skill, and that he should at least be playing the stock market. While this hasn’t been proven, Techdirt points us to an article showing that other people seem to agree with me on this.

A recent article on a South African technology site seems to say that video game players are destined to be the leaders of tomorrow (found via Slashdot). The article is part of a study that found “that 80 percent of managers in the US under the age of 35 had significant video game experience and that gamers had a more positive outlook on life than non-gamers.

Another post from Techdirt points us to similar information, saying that video game players are better strategic business thinkers.

Once when I asked a friend how Jay managed to drive 12 hours straight through heavy rain and darkness in the southern United States, my friend said “he just turns it into a video game.”

And to confirm my belief that in any given driving conditions, I’d rather have Jay behind the wheel than anyone else I know, this article from the BBC news website says that video gamers have better visual skills than most of the population.

So Jay, if you’re reading this: Drop out of law school and start playing more games.
To anyone else: Send Jay a message on Facebook and tell him to pick up a controller. Then go out and play some games of your own. It’ll be worth your time.

-Parker
PS: Although it probably doesn’t surprise anyone, one of the hottest television shows in Japan right now is a reality show about a guy playing some of the hardest video games ever made. It is already in its 8th season.

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It’s Not About Manhunt it’s About Video Games

Monday, June 25th, 2007

Manhunt 2, the latest brainchild of scandal-ridden developer Rockstar, got a hard time all over the world: the English BBFC rejected the title, Ireland and Australia followed suit, while the American ESRB issued a preliminary rating of AO (Adults only) which basically amounts to a ban since most US retailers, such as Wal-Mart and Target, refuse to carry software rated AO. Accordingly Rockstar decided to temporarily shelve the title.
I played the first Manhunt and found its snuff aesthetic sickening. Games like this definitely deserve a high rating and shouldn’t get into the hands of minors. Also the whole principle of the title, “its unremitting bleakness and callousness of tone in an overall game context which constantly encourages visceral killing with exceptionally little alleviation or distancing” (to quote the BBFC), seems indeed questionable in a more and more “economised” environment with its out of control individualism.
But: do these elitist worries justify a ban? Shouldn’t every (grown up) individual be able to decide for himself what he wants to consume? Despite having to play the game the censors apparently are still alive and well… What worries me most though is the fact that the distribution of AO games, thanks to the conservative attitudes of corporate America respectively the elitist protection instincts of classification boards is pretty much impossible. Add to this the fact that the console manufacturers (in this case Sony and Nintendo) won’t allow AO rated games on their machines. The thing is: through this form of censorship the full development of the medium of digital games in hindered since they are denied the rights of expression traditional media have. Art must contend boundaries, it must resist its industrialisation, and games as a form of art must do so in order to cover the whole range of human emotions – not only when it comes to violence but also to sexuality, one of the most neglected subjects of digital games. The works of the Marquis de Sade are considered classics these days, games on the other hand don’t even get the chance to explore similar territories under current circumstances. Sex in movies isn’t an issue, also this medium has its erotic classics – a game equivalent of something like The Last Tango in Paris however is unthinkable (though the question remains of how to design a game that conveys these intense emotions). The problem of digital games is that they are trying to strive for respect and artistic expression in an industry with a questionable political economy that is surrounded by moral panics due to the game-illiterate public/ media/ politicians. History tells us that with time this resistance wanes. Let’s hope that this is also the case in the sensationalist 21st century.

-Jens

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Casual Gaming vs Innovation

Friday, June 8th, 2007

If you had a look at the Japanese sales charts lately you could get the impression that hardcore gaming is coming to an end in the land of the rising sun. Nintendo rules with an iron fist and it seems that it can only be a matter of months until the whole country owns a DS and/ or a Wii. Meanwhile, Xbox 360 sales are still a total disaster which when you think of the games for it, combined with some Americanised corporate ignorance, isn’t really much of a surprise. Also Europe doesn’t seem too impressed with Microsoft’s game culture. Actually the only market the 360 really appeals to is the action-obsessed US with its competitive culture. And even though Sony would like you to believe that if Jesus was a console he would be a Playstation 3, the great unwashed masses don’t seem to have gotten the message yet – sales just pretty much suck everywhere.
So what can be made of this?
It’s great to see that Nintendo is tapping a new audience with its approach and finally brings videogames to the mainstream. Which was about damn time considering that the industry had about 30 years for that. Male fantasies of bikini girls with machine guns are complimented with content (ed. note: What’s wrong with bikini girls and machine guns?). Also your girlfriend can enjoy the system, as the innovative Wii control scheme allows for intuitive and interesting concepts that don’t force you too learn the layout of a 16 button joypad by heart; cheaper development costs (potentially) mean more innovative and daring games. Sounds good, doesn’t it?
There are issues though. Will people stay interested in the casual games Nintendo offers? Is the five, ten minute distraction compelling enough to keep players coming back for more? Also: Can these games really innovate the medium? Maybe in being different when it comes to certain forms of content and in their control scheme. But it takes more to create something completely epic and new. Innovation is also always linked to new, more powerful technologies. More powerful graphics can make for a better narrative architecture, i.e. a powerful narrative with the help of an immersive environment. Superior calculating power can help to create a better A.I., an area that definitely needs improvement, holds huge promises and could potentially compel games to a new level.
Casual gaming is a step in the right direction and a necessary completion. It would a shame though if hardcore gaming completely disappeared or just played a minor rule because this would severely diminish chances of future epic masterpieces. So let’s hope Sony and Microsoft get their act together – you might not always like them (for very good reasons I might add!) but without them the future would be bleak.

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