Tag Archives: media

The Media isn’t Dying, it’s Changing.

By Parker Mason | Published: January 6, 2009
A little while ago, someone started a Twitter account with the name TheMediaIsDying. Although their bio says that their aim is to help “flaks pitch better and update lists,” they seem to take delight in reporting they primarily seem to report on stories of print, broadcast and web outlets that are folding or cutting staff as [...]
Posted in Communications, News, Online, Parker Mason, Social Media, journalism | Also tagged , , , , , , | 5 Comments

Woof, woof!!

By Espen | Published: May 2, 2008
Guest post: Hans Geelmuyden is a partner and leading senior adviser at the norwegian public relations agency Geelmuyden.Kiese. Since 1989, he has acted as adviser to major Scandinavian projects involving power changes both in the public and private sector, and he is often employed as a lecturer in strategic communication. In journalistic circles, trusting communication advisors [...]
Posted in Communications, journalism | Also tagged | 2 Comments

Specialize.

By Parker Mason | Published: September 10, 2007
Back in the day, there was a lot less specialization in all walks of life. Newspapers catered to the masses. There weren’t as many TV channels, so each one had to have something for everyone. This increase in specialization doesn’t only apply to media. Products are also becoming increasingly specialized. An excellent example of this is the [...]
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Blog Campaigning: Data & Methodology

By Espen | Published: June 4, 2007
Data & Methodology “Determining the impact of the blog may prove to be difficult at best because it is not immediately obvious how one would show impact” (Simmons 2005, p. 1). 2.1 Methodology During the course of the twentieth century, numerous attempts have been made to explain the effects of the mass media on the political process (Stockwell [...]
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