Tag Archives: Marketing

The Future Of Music (It Was A Good Day)

By Parker Mason | Published: August 7, 2009
It has been fairly obvious that the record industry is in decline, has been for years, and will probably continue to decline for some time. That’s because the RECORD industry is based on a decades-old business model of selling discs of either the vinyl or laser-read variety. The music industry, it seems, has never been better. Artists [...]
Posted in Communications, Marketing, Online, Technology, hip-hop, music | Also tagged , , , , | 1 Comment

Turn Online Activity into Offline Action

By Heather Morrison | Published: July 31, 2009
The Obama presidential campaign was one of the most successful social media campaigns to date. Last month I went to see Rahaf Harfoush speak about her time spent in the “trenches” as a member of Obama’s new media team. She gave a good overview of how a variety of online tools and applications were used [...]
Posted in Communications, Facebook, Guest Post, Social Media | Also tagged , , , , , , | 1 Comment

Twitter is the RSS dream made real (follow @BlogCampaigning!)

By Parker Mason | Published: July 16, 2009
Twitter is the RSS dream made real. (I repeated the headline here because I’m feeling pretty self-satisfied with having written it.) If you’re reading this post, you’re probably pretty hip to the RSS scene (I know that the majority of BlogCampaigning’s readers read it via RSS). But you’re not mainstream—you’re probably a PR Pro with a Penchant for [...]
Posted in Communications | Also tagged , , , , | 2 Comments

Must Love Death: German Social Media Lessons

By Jens | Published: July 15, 2009
The preface: The claim resurfaces regularly. I’ve written about it; others have written about it: in terms of internet and social media, Germany lags behind. ReadWriteWeb just published an interview with Marcel Weiß, the editor of Netzwertig.com—one of Germany’s most popular blogs—in which he explains that Germany is at least five years behind the U.S. when it comes [...]
Posted in Communications | Also tagged , , , , , | 3 Comments

Dear HypeMachine (a letter to anyone involved in mass email for marketing or newsletters)

By Parker Mason | Published: December 9, 2008
Dear HypeMachine, I’ve been a huge fan of your site for a while now. You’re an amazing resource when it comes to finding new music, and ever since you included my music blog in your listings, traffic to it has quadrupled. When I first signed up to be a member of your site, you asked for my [...]
Posted in Marketing, Online, Parker Mason, music | Also tagged , , | 1 Comment

PR Spam

By Parker Mason | Published: February 1, 2008
While checking my RSS feeds today, I couldn’t help but notice the interesting contrast between this post by B.L. Ochman detailing the recent “trip to e-mail hell” as a result of a mass mailing sent out by PR Week Magazine and this post by Rich at Copywrite, Ink. about a report from the Direct Marketing [...]
Posted in Uncategorized | Also tagged , , | 4 Comments

Fixing mesh with duct tape

By Parker Mason | Published: June 2, 2007
One of the other people that I had the chance to meet at mesh07 was John Jantsch of Duct Tape Marketing. During his panel discussion with Maggie Fox (who said she liked my shoes) and Jen Evans, someone asked a question about why he blogged and about the return of investment on blogging. John’s answer [...]
Posted in Social Media | Also tagged , | 3 Comments

Consumerism 2.0

By Jens | Published: April 24, 2007
This confusing internet: Not only defies it traditional marketing approaches but it also leads to the slow and inevitable death of blockbusters. Instead we can witness a fragmentation of tastes that justifies the existence of services like ebay (and pretty every other successful website of the last ten years or so…). In his classic The [...]
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