Tag Archives: Impact

Blog Campaigning: Introduction

Introduction “We’re entering a different era of political communication, and no one is an expert at it yet. The velocity of change is extraordinary. Everyone is experimenting online, because we don’t know yet what will work” (Rosenberg in Mussenden 2007) The landscape of political communication is changing rapidly. “Technology has changed the way people interact with one [...]
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Blog Campaigning: 4.2 The potential impact of blogs

4.2 The potential impact of blogs Most scholars see the introduction of blogs to the political sphere as a major asset for political campaigns. Nigel Jackson (2006), for instance, argues that there are several aspects about blogs that might impact elections. First of all, bloggers present “a potential alternative to traditional media as gatekeepers of information [...]
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Blog Campaigning: 4.4 The impact of blogs

4.4 The impact of blogs Lawson-Border and Kirk (2005, p. 548) claim that blogging did not have a significant impact on the outcome of the 2004 U.S. presidential election. They do, however, argue that the effectiveness of blogs was demonstrated in the election campaign, and that an emerging application of the tool paved the way for [...]
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The impact of blogs on the Irish election

Independent.ie has piece about the impact of the Internet and blogs on the Irish election. From the Independent.ie: FOR those on the outside looking in, dismissing as minuscule the impact of the internet and blogs in particular on the election is the easy option. This, after all, was to be the campaign when blogging was to [...]
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More on the impact of the web on the 2008 election

“Whether announcing their candidacy online or rueing the release of revealing video clips, no contender for the White House in 2008 can ignore the power of the internet”, writes, Laura Smith-Spark of BBC. “Barely a week goes by without a political story breaking on a blog or social networking site like YouTube and MySpace”. We know this [...]
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The web’s impact on the French election

I have been meaning to write about this since the election was over, but I just haven’t had time to do it. I can at least present some links that can help you gain a better understanding of the impact the web had on the election. Here they are: From TechPresident: Le Internet Campaign From e.politics: [...]
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More people base their voter decision on what they read on the Internet

I just located another study confirming the growing impact that the Internet has on voter decisions. A Performic survey released in February found that 42 percent of Americans say the Internet will pay an important role in deciding who they will vote for in the upcoming presidential election. In a press release revealing the results of the [...]
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Electioneering via Internet = increase in votes

Politicians who miss net boat could miss vote reads the headline of Silicon Republican, Ireland’s Technology News Service today. “Irish politicians who fail to embrace new media such as the internet, email, blogging and even social networking sites like YouTube are in danger of losing out on a vast number of younger people in their [...]
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