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Tag Archives: Heather Morrison
Toronto Meet-Ups and Greet-Ups
If you’re part of the PR, tech, communications or social media community in Toronto you can pretty much fill up your entire week (and sometimes weekend) with different industry events. There are so many of them that it’s sometimes hard to keep track, and even harder to know which ones are worthwhile. As September begins, [...]
Posted in Communications, Guest Post, Social Media, Toronto Also tagged Communications, GenYTO, networking, SproutUpTO, Third Tuesday, Thirsty Thursdays, Toronto Events, Toronto Girl Geek Dinners 5 Comments
Canadian Law Firms And Their Use Of Social Media
My CNW Group colleague, friend, teammate, and BlogCampaigning contributor, Heather Morrison, has put together a great report about the way that Canadian law firms are using social media.
Omar Ha-Redeye said it “is likely to become one of the primary sources for Canadian firms looking to enter this area.”
Steve Matthews called it “a nice overview of [...]
Posted in Getting Started, Marketing, Online, Social Media, Technology, Toronto Also tagged BlogCampaigning, CNW, Gary J. Wise, Law, legal marketing, Omar Ha-Redeye, Steve Matthews 3 Comments
30 Days of Wine Challenge
I am a wine lover. Admittedly. I have proudly arrived at the level of consumption which laughs in the face of the ever-dreaded wine hangover. I like to believe I have a fairly open-minded pallet, and love trying different regions and blends as they catch my eye. When I saw a tweet for the 30 [...]
Posted in Communications, Guest Post, Marketing, Social Media Also tagged #30DOWC, 30 Days of Wine Challenge, Wines of Ontario 4 Comments
The Rise of the Video News Release?
A large part of my week is spent meeting with clients to discuss their communications and media objectives. In one such meeting last week, my client announced that they would be increasing the number of Video News Releases (VNRs) they produce for distribution to the Canadian broadcast media. As multimedia becomes more important for online [...]
Posted in Communications, Guest Post, News Also tagged Broadcast Media, Communications Objectives, Video News Release 3 Comments
Turn Online Activity into Offline Action
The Obama presidential campaign was one of the most successful social media campaigns to date. Last month I went to see Rahaf Harfoush speak about her time spent in the “trenches” as a member of Obama’s new media team. She gave a good overview of how a variety of online tools and applications were used [...]
Posted in Communications, Facebook, Guest Post, Social Media Also tagged BlendTec, Canada Dry Mott's, Dunkin' Run, Marketing, Obama, Offline Action, Rahaf Harfoush 1 Comment
Social Media For Control Freaks
Loss of control is a major objection faced by most social media advocates. For many senior-level executives, losing control is their biggest fear. This shouldn’t come as a big surprise, as their ability to control people, situations, and outcomes is how they landed the top job in the first place. To give up this sense [...]
Posted in Communications, Social Media Also tagged Control, Free Monitoring Tools, Social Media Monitoring 1 Comment
We’re Getting The Blog Back Together
Its been a while since we last posted on BlogCampaigning, and I know that a lot of our readers are wondering what happened: PR message boards have been flooded with rumours and speculation, and Jens and I have been getting emails and phone calls at all hours from fans. Everyone has been wondering what happened [...]
Posted in Blogs You Probably Aren't Reading But Should Also tagged BlogCampaigning, Jens Schroeder, Parker Mason, Summer Leave a comment
Virtual Worlds: Hype or Here to Stay?
For the last little while my interest in virtual worlds has been growing. Having spent countless hours playing games like The Sims when I was younger, I can easily understand their appeal on a gaming and entertainment level. My real curiosity, however, is whether they will play a key role in the next phase of [...]
Posted in Communications, Guest Post, News, Social Media Also tagged activeworlds, electric sheep company, ratavas line, Second Life, virtual worlds 1 Comment
Lessons Learned at #mesh09
The following post was written by Heather Morrison. She has written a number of previous posts on BlogCampaigning and she also maintains her own blog about events and happenings in the T-dot at Toronto Uncovered. She is @HMorrison on Twitter.
Mesh, Canada’s largest Web Conference, was held at the MaRS Centre last week. [...]
BlogCampaigning: Movin’ On Up