Tag Archives: Globe and Mail

Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)

By Parker Mason | Published: January 19, 2010
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.” A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Posted in Communications, Et cetera, News, Parker Mason, SEO, Speaking, Toronto | Also tagged , , , | 2 Comments

Everything I Need To Know About Social Media I learned From The Globe and Mail

By Parker Mason | Published: October 9, 2009
A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto. As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
Posted in Communications, Getting Started, Marketing, Parker Mason, Social Media, Speaking, Toronto, journalism | Also tagged , , , | 6 Comments

The Media isn’t Dying, it’s Changing.

By Parker Mason | Published: January 6, 2009
A little while ago, someone started a Twitter account with the name TheMediaIsDying. Although their bio says that their aim is to help “flaks pitch better and update lists,” they seem to take delight in reporting they primarily seem to report on stories of print, broadcast and web outlets that are folding or cutting staff as [...]
Posted in Communications, News, Online, Parker Mason, Social Media, journalism | Also tagged , , , , , , | 5 Comments

Dear Globe & Mail, (a letter to the newspaper industry)

By Parker Mason | Published: October 9, 2008
Dear Globe & Mail, I really like you. I don’t have a subscription to you because I’m normally too busy to read you every day, but I often buy a copy of you from the newstand in my building because it is simply easier (and more environmentally friendly) to share you with my coworkers, or [...]
Posted in News, Online, Parker Mason, Social Media, journalism | Also tagged , , , | 18 Comments