Tag Archives: espen's thesis

Happy Birthday, BlogCampaigning!

I don’t know how it slipped by me, but August 3rd was the second anniversary of BlogCampaigning. In those two years, a lot has happened: Espen published his thesis on the use of Blogs in American Political campaigns, Jens “Schredd” Schroeder joined us, all three primary authors moved back to their home countries, we had a [...]
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Subject: Greetings from New Zealand

From: Jens Schroeder Subject: Greetings from New Zealand To: Espen, Parker Hi guys,greetings from New Zealand. I’m having an awesome time here – despite freezing my a** off. Coming from Germany I should actually be able to withstand minus five degrees but I guess living in tropical conditions for the last two years kind of affected my ability [...]
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Blog Campaigning thesis: Extras

Before publishing my thesis on the blog, I emailed it to some of the people that I am quoting, giving them the opportunity to make comments about their appearance in the paper. One of the people that kindly responded to my email was Jon Henke of the QandO blog. In addition to pointing out that I [...]
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Blog Campaigning thesis: prologue

I have now, finally, finished my thesis about the use and effects of blogs in political campaigns. The thesis is now available for download as a pdf here: Blog_Campaigning.pdf, and can also be read as a series of posts on this blog. Each chapter and subchapter has been published in posts in reverse chronological order [...]
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Blog Campaigning: Abstract

Abstract A growing number of political parties and candidates contesting in contemporary campaigns are including a blog in their overall campaign strategy. As the number of blogs has skyrocketed and the political grassroots movements have taken to the Internet, political parties and candidates have shown their interest in the new medium by slowly reaching out to [...]
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Blog Campaigning: Introduction

Introduction “We’re entering a different era of political communication, and no one is an expert at it yet. The velocity of change is extraordinary. Everyone is experimenting online, because we don’t know yet what will work” (Rosenberg in Mussenden 2007) The landscape of political communication is changing rapidly. “Technology has changed the way people interact with one [...]
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Blog Campaigning: 1.1 The purpose and importance of the study

1.1 The purpose and importance of the study Due to the rapidly changing landscape of online communication and the fact that the phenomenon of blogging is relatively novel, there exists little academic research to date on political blogs and the politics of blogging (Bahnisch in Bruns & Jacobs 2006, p. 139, Lawson-Borders & Kirk 2005, p. [...]
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Blog Campaigning: 1.2 Outline of the Study

1.2 Outline of the Study Before going into a discussion about the findings of the study and the conclusions that can be drawn from them, the paper will present a brief outline of the methodology used to approach the research problems. The paper will further introduce the reader to the world of blogs and the factors [...]
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Blog Campaigning: Data & Methodology

Data & Methodology “Determining the impact of the blog may prove to be difficult at best because it is not immediately obvious how one would show impact” (Simmons 2005, p. 1). 2.1 Methodology During the course of the twentieth century, numerous attempts have been made to explain the effects of the mass media on the political process (Stockwell [...]
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Blog Campaigning: 2.2 The data gathering process

2.2 The data gathering process During an eight month research period, stretching from August 2006 to April 2007, the author actively searched blogs and online publications in an effort to locate theoretical views and statements spoken by authoritative bloggers and experts on online communication reflecting on how blogs impact on political campaigns. The research period was [...]
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