Tag Archives: email

CNW Goes Big On Twitter

By Parker Mason | Published: August 12, 2009
CNW Group has always been committed to getting our clients’ news in front of journalists and the media. For years, the only way to really do this was via the news wire. When fax machines became an accepted way to send and receive news and information, CNW Group embraced that technology to reach members of [...]
Posted in Communications, News, Online, Social Media, Technology, journalism | Also tagged , , , , , , | 4 Comments

Dear HypeMachine (a letter to anyone involved in mass email for marketing or newsletters)

By Parker Mason | Published: December 9, 2008
Dear HypeMachine, I’ve been a huge fan of your site for a while now. You’re an amazing resource when it comes to finding new music, and ever since you included my music blog in your listings, traffic to it has quadrupled. When I first signed up to be a member of your site, you asked for my [...]
Posted in Marketing, Online, Parker Mason, music | Also tagged , , | 1 Comment

Subscription by Email and an Apology

By Parker Mason | Published: July 31, 2008
BlogCampaigning by EmailSometimes in technology-saturated lives that Jens and I live in, we forget that not every one subscribes to RSS feeds, uses an RSS reader or even knows what RSS is. When we redesigned the blog, I made a conscious effort to remove the ability to subscribe to BlogCampaigning via email. Unfortunately, [...]
Posted in Parker Mason, Social Media | Also tagged , | Leave a comment

PR Spam

By Parker Mason | Published: February 1, 2008
While checking my RSS feeds today, I couldn’t help but notice the interesting contrast between this post by B.L. Ochman detailing the recent “trip to e-mail hell” as a result of a mass mailing sent out by PR Week Magazine and this post by Rich at Copywrite, Ink. about a report from the Direct Marketing [...]
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Blog Campaiging: 4.1 Measuring effects: Does web-campaigning win votes?

By Espen | Published: June 4, 2007
4.1 Measuring effects: Does web-campaigning win votes? Studies attempting to measure the effects of web based campaigning are limited and the evidence that has emerged is mixed (Gibson & McAllister 2005, p. 5). Conducting one of the earliest analyses of the effects of web-campaigning D’Alessio found that websites had a strong effect on votes during the 1996 [...]
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