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Tag Archives: CNW Group
Have A Coffee And Learn About Social Media Releases
Starting next week, CNW Group will be hosting a series of coffee-break webinars every Wednesday at 3pm EST.
The topic of the first one will be Social Media Releases, and I’ll be stepping up to the mic (handset? speakerphone?) to tell you everything I know.
There will be plenty of time for questions, but are there any [...]
Posted in Communications, Marketing, News, Online, Parker Mason, Social Media, Speaking, Technology, Toronto Also tagged coffee break, SMR, Social Media Releases 3 Comments
CNW Goes Big On Twitter
CNW Group has always been committed to getting our clients’ news in front of journalists and the media. For years, the only way to really do this was via the news wire. When fax machines became an accepted way to send and receive news and information, CNW Group embraced that technology to reach members of [...]
Posted in Communications, News, Online, Social Media, Technology, journalism Also tagged communications, email, history, newswire, Public Relations, RSS, Twitter 4 Comments
CorpComm vs. IT: A Mythic Struggle?
A few weeks ago while giving a presentation for work, I stated that the battle for control over the corporate website between communicators and IT teams was a “mythic struggle”.
IT and web teams want control over the corporate website for security reasons, and because traditionally it was their realm—their area of expertise. In this age [...]
Posted in Communications, Marketing, Online, Social Media, Technology, Toronto Also tagged CMS Wire, MediaRoom, Nicole Guillot 2 Comments
Congratulations to the CNW Group Scrabble Team!
Every year, CNW Group and a number of “top corporations from Bay Street’s financial, legal, technology and accounting sectors” competed in a Scrabble competition for a chance to win the TMX Cup. The competition is in support of Frontier College, an organization with the goal of helping people improve their literacy skills.
I was pleased to [...]
Posted in Communications, News, Toronto, casual games Also tagged Frontier College, Newmakers, Scrabble, TMX Cup 2 Comments
Job Opportunity: Multimedia Coordinator
There is an immediate opening for a Multimedia Coordinator at CNW Group (my employer)!
From the official description:
As the Multimedia Coordinator you will be responsible for all elements related to the distribution of our video and photo services.​ You will be part of the overall Multimedia Production Team which is responsible for all our rich media [...]
Like CNW Group? Show your love on Facebook.
That’s right, folks. CNW Group now has a Facebook page where you can show your love for Canada’s number one newswire or sign up to hear about upcoming events, like our Breakfast with the Media series.
I didn’t have much to do with this, but I know that CNW Group’s all-star Communications Coordinators Jessica Sine and [...]
Posted in Communications, Facebook, Marketing, News, Online, Parker Mason, Social Media Also tagged Amanda Laird, Facebook, Jessica Sine Leave a comment
The CNW Social Media Release!
Yeah, after a few months of wicked hard work from a whole bunch of different people, the CNW Group Social Media Release has arrived!
If you’re not sure what a Social Media Release is, check out this video that CNW commissioned the amazing Mark McKay to do:
If you didn’t get it from the video, one of [...]
Posted in Communications, News, Online, Parker Mason, Social Media, Toronto, Uncategorized Also tagged BlogCampaigning, Brian Solis, CNW, Mark McKay, SHIFT, SMR, Social Media Release, todd defren 1 Comment
Around Town
Some highlights from the past week and upcoming events…
- Last Monday, I went to Third Tuesday Toronto (disclosure: my company, CNW Group, is a sponsor) to hear Darren Barefoot speak. I won’t waste too much time or space rewriting what others have written about his talk except to say that I liked his idea of [...]

Coffee Time