Tag Archives: BlogCampaigning

BlogCampaigning Is Back (Again)

By Parker Mason | Published: December 4, 2009
I think that anyone who has been blogging for a significant amount of time understands the concept of blog fatigue. You get tired thinking up new posts all the time; you wonder where it is all leading. It has happened to me a few times. In fact, when I first started to write the title to [...]
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More thoughts on laptop DJing (in response to…)

By Adam Gorley | Published: October 29, 2009
Recently I wrote a post for BlogCampaigning on my experience transitioning from a vinyl DJ to a laptop DJ, which, from personal comments, appears to have been generally well received. But the only comment anyone actually posted on the blog was quite negative and passively critical. Initially, I wanted to tell the semi-anonymous commenter where [...]
Posted in Technology, music | Also tagged , , , , , , , , | 3 Comments

RZA and The Wu-Tang Clan Are Huge Geeks (You Read it Here First!)

By Parker Mason | Published: October 27, 2009
Earlier today, I watched this interview (embedded below, via BoingBoing) with RZA from the Wu-Tang Clan, in which he talks about how much of a geek he is and how that influenced his music. “I’d rather raise nerds than raise gangsters”, the hip-hop star says as he talks about his interest in new music-creating software, and [...]
Posted in Communications, Online, Parker Mason, hip-hop, music | Also tagged , , , , , , | 2 Comments

Canadian Law Firms And Their Use Of Social Media

By Parker Mason | Published: August 26, 2009
My CNW Group colleague, friend, teammate, and BlogCampaigning contributor, Heather Morrison, has put together a great report about the way that Canadian law firms are using social media. Omar Ha-Redeye said it “is likely to become one of the primary sources for Canadian firms looking to enter this area.” Steve Matthews called it “a nice overview of [...]
Posted in Getting Started, Marketing, Online, Social Media, Technology, Toronto | Also tagged , , , , , , | 3 Comments

Happy 3rd Birthday, BlogCampaigning!

By Parker Mason | Published: August 3, 2009
It brings a tear to my eye when I realize that Espen Skoland wrote the first post on BlogCampaigning three years ago today. Almost 700 posts later and we’re still blogging. We don’t write about American politics as much as we used to, but there is still the occasional political post from Jens and I always [...]
Posted in Communications | Also tagged , , | 3 Comments

We Found Espen

By Parker Mason | Published: July 30, 2009
For the past year or so, legendary founder of BlogCampaigning, Espen Skoland, has been MIA from both the blog and personal correspondence. In that time, I’ve done a few searches on Google for his name, but thanks to BlogCampaigning, nothing ever showed up except for the stuff he wrote here. At least until last week [...]
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Know Your Audience

By Parker Mason | Published: July 30, 2009
Before embarking on ANY kind of communications campaign, you should know the audience you’re trying to reach. Yeah, there are a ton of great sites out there that would be neat to reach out to. But if your audience isn’t there, what is the point? According to a recent post on Business Insider, 69% of adults [...]
Posted in Communications, Marketing | Also tagged , , , | 1 Comment

Say Hello To @AdamGorley, Copy-Editor Extraordinaire

By Parker Mason | Published: July 6, 2009
The whole reason I got involved with BlogCampaigning was to check the grammar on Espen’s English writing (he’s Norwegian, in case you missed it). When Jens started writing for us, I edited his posts as well (based on my small sample size, I’d say that Norwegians frequently mix-up singular and plural when writing in English [...]
Posted in Communications, Getting Started, Parker Mason, Toronto | Also tagged , , | 2 Comments

We’re Getting The Blog Back Together

By Parker Mason | Published: July 2, 2009
Its been a while since we last posted on BlogCampaigning, and I know that a lot of our readers are wondering what happened: PR message boards have been flooded with rumours and speculation, and Jens and I have been getting emails and phone calls at all hours from fans. Everyone has been wondering what happened [...]
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Music Blogging: Posting, Pitching and PR

By Parker Mason | Published: June 14, 2009
One year ago yesterday I wrote my first post on my music blog. A few months after that, it got listed on both The Hype Machine and Elbo.ws (two music blog aggregators), both of which deliver considerable amounts of traffic. While the number of RSS subscribers to my music blog doesn’t really compare to that [...]
Posted in Communications, Online, Parker Mason, music | Also tagged , | 6 Comments