Tag Archives: Anti-astroturfing

Just ask!

Market research – valued opinions of experts or a detour in reaching the customer? Nintendo uber-desinger and Japanese half-god Shigeru Miyamoto seems to have decided for himself: He doesn’t care if consulting the research authorities makes three plus three more likely to be six. Instead he directly turns to the wisdom/ memories of the masses. [...]
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Astroturfing: Dark Art of Politics Turned Scourge of the Blogosphere

Guest blogger: Paull Young. Paull is known for creating Australia’s first student PR blog, Young PR, and has been heavily involved at Forward — an online springboard for new and upcoming PR professionals. Paull started the Anti Astroturfing Campaign together with Trevor Cook of Corporate Engagement in July this year. What is Astroturfing? Astroturfing is the practice [...]
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