I’ve always thought drones are interesting, so I’m going to start doing a weekly recap of any good drone or quadcopter related news.

First up, there’s a great video of  an (in)famous Sydney surf break called Ours. It really takes a drone’s-eye view to understand how little water is left in front of the wave:


Next up is a beautiful few pieces of video of some ice caves, shot by a drone:



And lastly, there’s an interesting article on the Guardian’s site about how China is going to start using drones to investigate pollution in the country. Apparently, it’s possible to tell if an industrial building is polluting by the colour of smoke they’re putting out.

That’s it


If you’ve been following the Bitcoin saga online, Newsweek would have you believe that the legendary founder of the world’s hottest cryptocurrency is Dorian Nakamoto, a 64 year old man in California.

Mike Hearn breaks it down for us on his website




This post originally appeared on the DDB Canada Blog. 


Virtual worlds are big and getting bigger: The world of Skyrim is just under 40 square kilometers. Grand Theft Auto V‘s map is 126 square kilometers.  DayZ, a recently-released survival game, has a map size of about 230 square kilometers. Middle Earth, the fictional world of Tolkein’s Lord of the Rings saga, is about the size of the British Isles and has been recreated virtually.

Developers of the upcoming game ReRoll are dreaming bigger. A lot bigger. Like, 510 million square kilometers bigger.

That’s because 510 million square kilometers is the surface area of the Earth, and they’re planning on using drones to map our entire planet, creating the biggest open-world game ever.  It’s an ambitious project, and like a lot of crowd-funded games, might never come to fruition. However, we’re interested in the way that it is further blurring the lines between real and virtual. The Montreal-based team behind the game is funding it via crowdsourcing on their website ReRollGame.com. Their announcement video will help show you just how big this project is going to be.


I originally penned this post for a newsletter of The New Zealand Initiative Think Tank. 

In his book, The Great Degeneration, Niall Ferguson describes how the West’s six ‘killer applications’ (competition, science, property rights, medicine, consumerism, and work ethic) are on the decline.

“Our democracies have broken the contract between the generations by heaping IOUs on our children and grandchildren. Our markets are increasingly distorted by over-complex regulations that are in fact the disease of which they purport to be the cure. The rule of law has metamorphosed into the rule of lawyers. And civil society has degenerated into uncivil society, where we lazily expect all our problems to be solved by the state.”

The result is slow growth, strained social systems, complacency, and disinterest.

At the same time, the creative industries were shaken by the principle of crowd funding. Privately owned for-profit websites like Kickstarter allow individuals to pool their money to support projects initiated by other people.

Creators set deadlines and a minimum funding goal, and describe risks and challenges associated with the project. Once the project receives funding, the creators are expected to supply regular progress updates.

According to Wikipedia, since Kickstarter’s launch nearly five million people have funded more than 50,000 projects. Examples include video games, films and a 3D printer. In fact, in 2012, Kickstarter channelled more money into the US arts scene (US$323.6 million) than the Federal Government (US$146 million).

These numbers raise the question of whether the answer to Western society’s ills could lie in adopting this model.

A small percentage of taxes would go into essential services, and what happens with the rest is for the electorate to decide.

Any tax-funded project must justify itself, and it would need to persuade people, give detailed timelines, manage risks, and show that it has the appropriate staff. Any delays and extra costs would have to be communicated and explained immediately. Lobbyism would become more public as it needs to inform a broader audience.

For example, single mothers could choose not to pay for upper class students to attend university. Tax-funded nanny state tendencies based on vocal special interest groups, solely focused on helping themselves to our wallets and freedoms, can be curbed and a sense of personal responsibility re-instilled.

Theoretically, this would lead to less waste, and lower taxes.

Of course, this approach is not without its problems, the biggest being how to make sure that all projects are equally represented and considered by the electorate.

Still, the idea would make for a much more explicit contract between the state and its people that would make for more engagement by appealing to responsibility, and being able to directly influence outcomes. Maybe the West can crowd fund itself back to glory.


Panoramic photo taken by Heather


While Heather and I were on the island of Maui over the Christmas holidays, we did an amazing hike through Haleakala crater. The following are a few photos from the hike (click through on each one for a larger version).


A view from the top of the crater rim, looking NW towards Paia and Sprecklesville


Near the beginning of the trail, when we were still above the clouds and didn't know we had about 15km more to hike.


Heather hiking down the trailer into the crater floor


At about the halfway point, the weather got bad, clouds came in and the landscape became desolate and almost like Mars.


A view of where we were headed, further into the crater

The last hour or so of the hike was a series of switchbacks to get us up to the crater rim again. You can barely see Heather in this photo (click through for a larger image size)

Halfway up the series of switchbacks - it was an amazing view.

I’d highly recommend this hike to anyone visiting Maui who wants an experience outside of the usual beach and surf scene. The scenery is unlike anything else you’ll see on the island, and it really gets you away from the crowds. Make sure to pack warm clothes and lots of water and food. We did the 18.5 km hike in a little bit over four hours, but you might want to plan on taking a bit more time than that. The National Parks Service has a great page of information and maps for the area here.

Check out a few of my other blog posts about Hawaii:

Hiking The King’s  Highway

The Garden Isle and The Valley Isle





Inspired by the awesome blog Unreal Hawaii, I’ve decided

Below are a few photos I took on a hike along The King’s Highway, which is a trail across rough lava rock on the south side of Maui. According to the “Every Trail” website, these lava fields are about 200 years old. There is barely any vegetation growing, and the entire landscape looks like Mars (which is why I like this hike so much). If you give it at try, make sure you bring good walking shoes and lots of water. There’s no shade. I also used the Nike+ App on on my iPhone, so if you want to check out the map of what I hiked you can here.



King's Highway, Maui

This is a look of the trail on my way back towards the parking lot - probably about 10km from any other person. In the distance, you can see the West Maui mountains across the bay.


King's Highway, Maui

While part of the trail was crushed lava rock, a lot of it was more rugged. You really had to watch every where you placed your foot or you'd risk rolling an ankle.


King's Highway, Maui

Another look at the Mars-like landscape of the King's Highway trail.


Deer Skeleton

After hiking about 10km, I came across this deer skeleton. It seemed like a good place to turn back.


To get to the King’s Highway, follow the road to Makena beach, and go all the way past La Perouse bay. If you’re into this sort of thing, also check out the History of Maui on Wikipedia.



I know I’ve been a little light on blogging here recently, but that’s because I’ve been busy with a lot of new projects at work.

As part of my new role as Global Program Lead at Tribal Worldwide, I went to Australia to help my colleagues at DDB Sydney with a campaign for one of their clients. The office there was beautiful, but more important were the people: they were welcoming, professional and smart, and they reminded me of why I like working within the DDB network so much.



I also got a chance to connect with Jens Schroeder. Longtime readers of BlogCampaigning may remember him as Schredd, one of the original authors and founders of this site. It was the first time we’d seen each other in about six years, and hopefully I convinced him to do a better job of keeping in touch.

That’s it for today’s update – hopefully I’ll be back soon.




I’m not a coder, developer or even really a hard-core gamer, but if you’ve been reading this blog long enough you know I’ve got an interest in Video Games, and how they fit today’s culture.

That’s why I love Gamer Camp, a yearly and unique Toronto event curated by Jaime Woo. It’s not about showcasing the blockbuster hits, it’s about the spirit and creativity between creating games and playing them.

There will be a board game cafe, an arcade of great indie games, and some great talks by people from different parts of the games industry.

This year, Gamer Camp has also added an extra day, The Interactive and Games Conference, that I’m excited for:

The Interactive and Game Conference will feature 20 inspiring, useful talks from organizations and individuals bringing fresh looks to both fields in hopes of cross-pollinating and sparking cool, new ideas. (Gamercamp itself, for example, sprung out of drawing inspiration from tech, art, and culture events like TED, Come Up To My Room, and TIFF.)

Attendees can expect interesting takes on the interactive and games space including:
An in-depth session on the game design lessons from DrinkBox Studios’ critically acclaimed Guacamelee (pictured below)
National Film Board producer Gerry Flahive sharing on the award-winning interactive documentary Highrise
Mission Business, the team behind the spooky and successful interactive theatrical experience Visitations at the Drake Hotel, and
A first-look at Stringer, an immersive journalism first person videogame that places you in the middle of an Afghanistan battlefield using the Oculus Rift and Hydra technologies—a collaboration between George Brown College and Cinema Suite
Inspirations from the curator of TIFF’s innovative and popular media experience DigiPlaySpace
Demonstrations on using the creativity tools Lua and ZBrush”

If you’re in Toronto, try and attend. Details are here.

PS: The fashion/video game mashup images that will be displayed at the festival, Double Flawless, are also super cool




I’m pretty excited about this project for Canadian Blood Services that I’ve been working on with my DDB Canada colleagues and Stopp LA

One Match, a division of Canadian Blood Services, needs stem cell donations from Canadian males, aged 17-35. To reach this target, we created an online, interactive comic book experience that aims to educate young males about the science and process of donating stem cells, as well as the importance of doing so and how they can be a “hero.”

Check it out at OneHero.ca or register directly to donate stem cells at OneMatch.ca


One of the perks of working for DDB Canada is DDB Fuel, a program that gives each employee $250 a year to spend on something that will “fuel their creativity.” A few years ago, I used it to buy a GoPro Camera, and used it on a couple of surfing trips. Last year, I used my Fuel to take Japanese lessons. This year, I bought a Parrot AR.Drone 2.0 Quadricopter

While it’s possible to fly the Parrot AR almost right out of the box (after the battery has been charged), mastering it is another story. It’s controlled via an iOS App that streams video directly to your phone, giving you a bird’s eye view of the world:


Flying through a flock of birds, overlooking the pool at Christie Pits Park in Toronto

I’ve been interested in drones and quadrocopters for a while, and find that they make interesting topics of conversation at our weekly Radar 10am meeting, so it’s been awesome to get some hands-on experience. This hands-on experience isn’t limited to just flying the device. After only a few days of ownership, I had my first crash and had to order replacement parts (new gears and new central cross). This led to completely taking apart the drone, and rebuilding it. As a result, I now know way more about circuit boards than I used to. It also gave me a chance to give it a custom paint job:

New paint job

What’s also neat about the Parrot AR Drones is that the iOS App gives you a data output after each flight, detailing speed, heigh and battery usage:

If you’re interested in more things like this, check out the links below:

Matternet is looking to solve transportation problems by creating a network of drones and groundstations in remote or otherwise difficult to reach areas. While I believe their first focus is on using the system as a means of delivering medicine to remote villages in Africa, it also has it’s uses as an urban courier system in congested areas.

I’ve learned a lot about fixing and updating my Parrot AR Drone from DroneFlyers.com. They’ve got great articles that walk you through the different steps of troubleshooting even the most basic drones.

TechCrunch recently covered a new start up, Spiri, aimed at creating drones that would enable developers to more easily program drone/quadricopter apps.

Lastly, check out the video below of two quadricopters juggling a stick:

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You're reading BlogCampaigning. We write about public relations, social media, video games, marketing and pretty much whatever we feel is important. We've been around since August, 2006. Right now, It's mostly written by Parker Mason.