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Category Archives: Toronto
Gorley’s Other Gig
Adam Gorley is BlogCampaigning’s copy editor, and the one responsible for scheduling our posts.
Sometime he doesn’t get a chance to edit one of my posts until a few hours after I send it to him.
That’s because he also has another (read: real) job that keeps him busy. Part of this other job involves writing articles [...]
Also posted in Communications, Online Tagged Adam Gorley, Employees, First Reference, payroll, Stealing, Theft, writing 1 Comment
Outrage Over Hockey Fighting Outrage
While BlogCampaigning posts about a pretty diverse range of topics, we don’t normally stray into the realm of local news and politics.
I’m going to make an exception in this case, and that’s because Robert Cribb’s recent article about “locker room boxing” in the weekend edition of the Toronto Star made me sick.
The article talked about [...]
Anyone Thirsty?
That’s right – it’s time for another edition of Thirsty Thursday.
On February 18th, Toronto’s finest young (and young at heart) PR practitioners and accounting student (Scotty Mac) will once again be raising a few pints at Pauper’s Pub, located conveniently close to the TTC (more importantly, its the halfway point between where I work and [...]
Also posted in Communications, Social Media Tagged Pauper's Pub, Scotty Mac, Thirsty Thursday 6 Comments
BlogCampaigning: Movin’ On Up
Congrats to a few members of the BlogCampaigning crew:
The official notice of Heather Morrison’s new position at Sequentia Environics went out (over the newswire, no less) last week, saying that she’ll “supervise the daily operations and performances of client service teams.” A good move indeed; Sequentia is a digital communications firm that “focuses on the [...]
Also posted in Careers, Et cetera, Jens Schroeder, Marketing, News, Online, germany Tagged bratwurst, Heather Morrison, Jens Schroeder, newswire, promotions, Sequentia, thesis Leave a comment
Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.”
A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Also posted in Communications, Et cetera, News, Parker Mason, SEO, Speaking Tagged Canadian Institute, Globe and Mail, presentation, Social Media, Video 2 Comments
Tricky Flacks, Slippery Slopes and Lazy Hacks
A few days ago, I wrote a post about the case of a journalist that had posted a copy of my friend’s news release as if it was his own article.
This got me thinking:
The smart newspaper editor (or whatever the title of the guy who is in charge of the copy on a newspaper’s website) [...]
Also posted in Communications, News, Online, Parker Mason, journalism 2 Comments
Coffee Time
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.)
Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, Marketing, News, Online, Parker Mason, Social Media, Speaking, Technology Tagged CNW Group, coffee break, Laurie Smith, MediaRoom, Regis and Kelly, webinars 1 Comment
The DJ Edits My Blog
Adam Gorley is BlogCampaigning’s resident copy-editor, but he also moonlights as a DJ. Here’s his take on using a laptop to spin tracks.
Imagine this: you’re the DJ at a bar—the night’s entertainment. You’re using a laptop; you’ve got some software that you’ve tried out before and you like better than anything else you’ve tried for [...]
Also posted in Communications, Technology, music Tagged Adam Gorley, blogging, DJ, mp3, music, turntable 4 Comments
Everything I Need To Know About Social Media I learned From The Globe and Mail
A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto.
As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
Also posted in Communications, Getting Started, Marketing, Parker Mason, Social Media, Speaking, journalism Tagged Canadian Institute, Globe and Mail, Mathew Ingram, Parker Mason, Speaking 6 Comments

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