Archive for the ‘Technology’ Category

I’ve met a Jon Gauthier a few times and while I  knew he was an entrepreneurial fellow, I didn’t know he was starting up his own courier company.

The company, Good Foot Delivery, “provides a personalized point-to-point delivery service on foot or via public transit as well as employment opportunities to people with developmental disabilities.”

I think this is a great idea, and while I don’t want to downplay the hard work that Jon probably put in to get Good Foot off the ground I also think its a great example of how easy it can be to get a project like this off the ground with the help of social media. Its great to see that Jon was able to use his skills to do something he was really passionate about while also giving back to the community.

Read more about Jon’s company, Good Foot, in the Toronto Star and then vote for them on the Pepsi Refresh Project website.

Keep up the good work, Jon!

-Parker

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Twenty-odd years ago, a whole generation of kids grew up tinkering with Commodores, Ataris, and clunky Intel 286s. Back then families shelled out a good chunk of change to participate in The Personal Computer Revolution, hoping to give their kids a head start in the hazy future of computers and electronics. It wasn’t all fun and games though. These devices weren’t just toys, and they encouraged anyone, adults and kids alike, to delve deeper into their mechanic and electronic underpinnings.

For our generation, I hope we also pass on the favour to the kids, to allow them the opportunity to tinker, to think, to come to terms with the future in their own way. Here’s the state of the art in exploration, to the delight of kids and adults alike:

For the toddlers, the One Laptop Per Child project’s OLPC XO-1 junior convertible tablet takes the crown as the cutest, bubbliest tablet currently not on the market. A few years ago, it was possible to get these laptop/tablets via the Give One Get One program, which donates a device to the developing world for every one purchased. The project has since discontinued this deal, but it’s still possible to find these on eBay. However, the best way to get one of these is to participate in the OLPC project itself. The project has loaner models for volunteers, whether as coder, hardware developer, or even evangelist. The hardware itself is fairly hackable, and as the OS is based on Fedora Linux, with large parts of the UI based on Python, it’s an easy and early entry point for kids into the wonderful world of UNIX. There is a higher spec “high school” version currently in development: the XO-1.5.

For the curious teen, looking to brag about the biggest, baddest robot on the block, there’s the MakerBot:

MakerBot

MakerBot photo by Scott Beale / Laughing Squid laughingsquid.com

The MakerBot is a construction kit for the modern age. It’s a cheap, do-it-yourself, DIY 3D printer. For $950, it allows you to construct objects from models designed on a computer. The base material is ABS plastic, which the MakerBot spits out layer by layer to form the finished product. A video is worth a million words, so here’s Bre Pettis, a founder of Makerbot Industries.

Missing a Lego piece? Maybe you can make one yourself. Or perhaps try to refine this experimental Coke and Mentos driven engine. Tons of space for learning and fun here.

For the fledgling adolescent, wanting to know more about why one boy is so different from another, or needing information on coming to terms with family histories of illness, we have the gateway to genetic analysis and biotechnology in the upcoming OpenPCR project. While the science of the polymerase chain reaction (PCR) is more advanced, the goal remains the same: it’s a tool for enlightening and learning about our world. The OpenPCR is a low-priced, DIY box for replicating DNA, as the first basic step in genetic screening, testing, and analysis. The purpose of the PCR process is to create enough copies of the microscopic DNA from a sample, so that we can visualize it, and use other tools to break it apart or match it for certain patterns. The project is requesting funding at their KickStarter page, which has a good video intro to the process.

Why would kids be interested in this? Because they can use it to prove that they really do hate brussels sprouts, so don’t even try making them for dinner.

Of course, the MakerBot and OpenPCR both require plenty of adult supervision, but that’s also the point, isn’t it?—to spend some quality time with the kids thinking and learning about the world together, outside the influence of ads and TV, away from ready-made toys and the latest gadgets du jour. I’m sure there are many other exciting gear and tools that allow kids to experiment and learn about emerging technologies and sciences. Let me know in the comments if you run into something cool.
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On Saturday, June 12, I uploaded a series of vintage NASA photos to Flickr.

I wrote a blog post about how I found the photos, Stumbled the Flickr set, and also emailed a link to the set to one of my favorite blogs, io9.

When I woke up on Sunday morning, the set had over 10,000 views. As the day went on, and I kept checking the stats, it continued to gain more views.

What happened?

io9 wrote about the photos, referring to them as “the motherlode of space porn” and linking to the set on Flickr.

That post received approximately 52 different tweets, while a link to the set itself has received almost 90 tweets.

Jens told me he was going to submit it to Boingboing and Reddit, but he was too lazy to do either.

According to a little search I did, it was also shared on Facebook 82 times, got 45 “Likes” and 35 comments.

Since then, 52 different people have added me as a contact on Flickr (you can too: I’m ParkerNow there as well). My photos have had over 50 comments and tons of them have been made favorites by other people. Even better is that some of the Flickr people commenting are incredibly knowledgeable about the photos and are adding information, like when the photo was taken and who is in it (as below):

Admittedly, the photos weren’t really “mine” to begin with (as various comments have pointed out, better quality versions of some of the pictures are available on the NASA website and are in the public domain), but I wanted to put them in a public space and the whole thing has turned out to be a pretty rewarding experience.

On a related note, this graphic of “Your Flickr Stats Explained” is pretty good.

-Parker

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Online video undoubtedly plays a significant role in emerging media. Video is nothing new, but its use on a growing variety of devices (smartphones, tablet PCs, laptops etc.) has sky rocketed in the last few years. YouTube alone reaches upwards of 2 billion views per day, doubled from one year ago. Video is obviously here to stay, but it isn’t a static format. With our ever-growing needs, it is constantly evolving to be clearer, simplified and easier for developers to work with.

I was recently given the opportunity to interview Peter Farfaras, Emerging Video Specialist for Microsoft. He spoke at SES Toronto last week and had the following to say about emerging media and Microsoft’s role in the development of online video.

Q: Can you provide some insight on Silverlight vs HTML5? Adobe has had a lot of push back lately (Apple war) and HTML5 is being touted as the next major platform for video. What are your thoughts on how Silverlight compares here?

A (this first answer came from Senior Video Product Manager Matthew McKenzie):

Microsoft ships the world’s most popular HTML client. Despite the HTML5 specification being a work in progress, we implemented several HTML5 features in our most recent browser. Microsoft has co-chaired the HTML5 working group in W3C since its inception, and we remain active participants. Our browser will continue to be the dominant HTML standards implementation for the foreseeable future.

Likewise, we continue to invest heavily in Silverlight development and deployment. There is no one-size-fits-all, perfect tool for every development job. HTML5 will be fantastic for some scenarios, while Silverlight will be great for others.

Q: Coverage being distributed via Silverlight? Are more developers using it now?

A: Yes, more and more developers are using Silverlight, and we have a DPE team dedicated to Silverlight evangelism. As for results from our collaboration with CTV for the Olympic video coverage, below are some impressive statistics worth noting provided by our DPE teams:



Q: Do you think large-scale production videos are going to be replaced by more web-ready compact video?

A: No, I don’t see large-scale production videos being entirely replaced by web-ready compact video. I do however see the changes or improvements being made to optimize the production of Video.

Definitions of video content types are always changing but the core question is around production and type.

There will be times when video production will either be less, the same or more complex to create than TV; but as I stated earlier, this will be dependent of the type/genre of content or event. We have millions (even billions) of examples of compact/low cost production—”handycam” or mobile video content—being created and uploaded to the web all of the time.

It really comes down to what environment the video viewer is in. Think of “a day in the life” scenario: do they want to watch premium long-form video content that has high production quality in the evening, short-form premium video on demand while they are at work or travelling, or low-res —UGC or viral video content—for a laugh. Context matters. We will still have large-scale production video, we’ll just have them optimized and create and distribute them more efficiently; that’s where the evolving world of video technology comes in. (Attached is a condensed version of our Context Matters by eMarketer.)

Q: Where do you see the video industry five years out?

A: Based on global statistics, Canada continues to maintain one of the highest levels of video usage as a percentage of population: currently 88%+ (according to comScore Video Metrix, April 2010).

I expect to see continued growth, especially if online video adoption, viewing, usage continues at its current trajectory.

It’s really exciting to think about how dynamic this environment will be. It’s always evolving and there are several forces at play, a few being:

  • Increased PVR/DVR adoption
  • More and more content shifting online (globally)
  • Viewers continuing to want a choice of how they can access either long-form or short-form content
  • What viewers can do with that content (stream, download, share, etc.)
  • Networks wanting to capitalize on a growing/shifting audience—to meet the ‘convenience factor’
  • Technology companies wanting to provide the vehicles for viewing this content (software, hardware)
  • ISPs/cable operators needing to scale accordingly to this demand and perhaps even change their revenue structures

The perception may be that video is still in its early days when you compare it to TV, but we have this perfect environment where users will continue to demand access to video content online, especially as more and more short-form and long-form TV moves online. Just take a look at the Vancouver Olympic stats referred to above, those are some unprecedented numbers. Video isn’t going away.

Q: What are some ways that Microsoft is planning to use video and stay ahead of the curve?

A: Video will continue to be a key pillar for Microsoft: delivering premium video content to our users via the most reliable and cutting edge technology. Our new MSN Video destination site improves on previous versions. The end-user experience is paramount, and the new player takes the UX to the next level.

Features like:

  • Dim the lights—cinematic experience—where users can dim the background of the site and content making the video player standout
  • HD content: Full-screen in HD content
  • 14 different sharing features and options
  • Unique URLs for each video
  • This is key for Video Search as the metadata is improved/more robust

What are your thoughts on the emerging role of video? What would you like to see companies like Microsoft introduce into the market?

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A few years ago, Jens gave me a CD with some files on it that I needed for a school project. Also on the CD was a folder titled “NASA – 1172 Pictures (Black Magic Alchemy Illuminati Nwo).”

Knowing what I did about Jens at the time, I wasn’t super surprised. I also thought that the contents of the folder were awesome and, for the most part, exactly as advertised: over 1000 old-school space and rocketry pictures. There are photos of astronauts, galaxies, and the earth from space. There are diagrams of rocket trajectories, and landscapes of the moon and mars.

Some of them seem to be pictures from magazine articles, while others seem to be scans of official slides. They’re all amazing.

When I asked Jens where he got them, he said he didn’t even know about the folder, and that he’d originally gotten the CD from another friend of his.

Wherever they came from, they were too awesome to keep bottled up on a hard drive and I decided to upload them to Flickr.

Enjoy them.

-Parker

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Note: this post has some spoilers about Ender’s Game, so if you haven’t read it yet, don’t read this post. Just go out and buy it and read it, because it’s amazing. But don’t take my word for it;  I mean, the 1986 Hugo Award and 1984 Nebula Award are hard to argue with. It’s not even that long of a book. You can probably finish it in a lazy summer afternoon at the cottage, if you put down your iPhone for long enough. You can buy it on Amazon right now for, like, seven bucks.

This weekend, I finished re-reading Ender’s Game for the first time since I originally read it ten years ago and was blown away by how well the author, Orson Scott Card, predicted the future from the early 80s.

I say the early 80s, but it could have been earlier. Card’s first version was published as a story in a science fiction magazine in 1977. He later fleshed this out to a full-fledged novel in 1985 (according to the copyright information in my copy of the book), and made some more minor changes in 1991.

And when I’m talking about how Card predicted the future, I’m not talking about Ender’s Desk (which is described exactly like an iPad) or even the Ansible, a device capable of near-instantaneous communication over vast distances (not that far off, really). I’m talking about how he predicted the rise of blogging and the influence social media can have over culture and politics.

While most of the plot of the book follows young Ender Wiggin, youngest of three children, as he goes to Battle School at the age of six to learn how to be the commander of a fleet to fight invading aliens, a sub-plot involves how his sociopathic, but brilliant, brother Peter, and more empathetic, but equally brilliant, sister Valentine, are left home on earth.

Under the leadership of Peter, the two of them start contributing to “forums” on the “nets” using pseudonyms, or characters:

“They began composing debates for their characters. Valentine would prepare an opening statement, and Peter would invent a throwaway name to answer her. His answer would be intelligent, and the debate would be lively, lots of clever invective and good political rhetoric. Valentine had a knack for alliteration that made her phrases memorable. Then they would enter the debate into the network, separated by a reasonable amount of time, as if they were actually making them up on the spot. Sometimes a few other netters would interpose comments, but Peter and Val would usually ignore them or change their own comments only slightly to accommodate what had been said.”

The next paragraph describes how Peter tracked how their work was being read and shared, and reads almost like a description of media monitoring in 2010.

As the two keep writing, their influence grows, their articles get syndicated, and they begin to get involved in serious policy discussions. Since its all online, no one knows that it is actually just two genius children.

Implausible? Yes. Impossible? No.

While I doubt that our global politics are being played like a game of chess by a couple of kids, I think Orson Scott Card’s prediction of the way an ordinary citizen can get involved via the internet and become a serious, real-world influence is a great bit of future-casting.

Reasons like that are why I love reading science-fiction, be it old-school Heinlein and Asimov, 80s cyberpunk, or the post-human stuff that’s all the rage these days. Science fiction is a framework for thinking about what could happen; it’s a way of looking forward to finding out who is going to be right.

Have you read Ender’s Game? Were Peter and Valentine the original bloggers?

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Chris Thorpe, Developer Advocate for The Guardian presented one of my favourite sessions at Mesh this year. He spoke about The Guardian’s open platform program which opens their API, data, and content to developers. This is a stark contrast to the many newspapers in North America that have started charging for content, placing it behind pay walls and forms. Chris believes this will ultimately decrease their influence, reach and engagement, leading to lower traffic and ad revenue. He explained that the longer people spend browsing on your site, the more pages they view and the more likely they are to click through on ads, increasing revenues overall. If you block off your content, you can kiss those extra eyeballs and advert dollars buh-bye.

Before you get the wrong idea, Chris and The Guardian aren’t giving away the farm for free. They are implementing developer agreements (revenue sharing, syndication, etc.) on data and API codes to build businesses with developers. The four stages of newspaper production are creation, production, monetization, and distribution. Chris says to put a “co-” in front of each stage. Involve the public and the audience in the process.

Why is this a good thing?

First, it gets people engaged in the journalistic process, using the engagement of the audience and the readers to bring out more information and news. He cited the example of G20 “protester” Ian Tomlinson who was killed by police. The police told one story, but the pictures and video sent in by other protesters told quite another. Time has come for the public to take back some of its power in bringing truth and justice to the forefront. By empowering the world’s citizens and bringing them into the process, trust in mass media as a source, and newspapers as a medium, can be restored.

Second, it allows developers to use The Guardian’s data to develop new websites, microsites, and apps weaving The Guardian into their fabric. This will put The Guardian in front of new audiences and increase traffic to the newspaper’s website. It will also increase ad revenue and provide information needed for more targeted ads both on the partner sites and The Guardian’s own website.

Third, most developers are creative and entrepreneurial. By working with, instead of against, developers The Guardian will reap the benefits of new and innovative business models.



Chris sees The Guardian as an online business, not a print business, and he believes that in order to survive, news entities must restructure their business models to work with the online shift, not against it. He believes that by opening up their content and data, The Guardian can one day be the world’s leading liberal source. With already more than 40% of their traffic coming from outside the UK, this certainly seems to be within their grasp.

What do you think?

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A few days ago, Jevon MacDonald wrote a post on StartupNorth advising startups to avoid using Public Relations agencies or Marketers to contact him on their behalf. While he was speaking about his site specifically, his statement suggests that hiring a PR firm means a startup’s priorities are “out of wack”.

I disagree. I don’t think that every startup needs a PR firm, but there are certainly many that do. Getting some early coverage can be key to getting investors, and PR firms can help with reaching the right audiences and helping the startup founder tell an interesting story about the company.

While some founders are probably great at writing and communicating, there are equally as many that aren’t. A PR agency can help draft emails, arrange interviews, and develop collateral. These are all things that PR pros excel at, and that would take away from time that a startup founder could probably spend working on the key element of their company.

Tim Lee wrote about a similar topic in a post titled PR Firm as The Anti-Signal, and I followed that one up, too.

What do you think? Should startups be hiring PR companies, or are they a waste of time?

-Parker

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March 24th is Ada Lovelace Day, the international day of blogging, to draw attention to the achievements of women in technology. Ada Lovelace is often noted as the first computer programmer. She wrote the first computer algorithm in 1842, and believed in the strong role that computers and technology would play in society far ahead of her time. Today is a day to celebrate not only her achievements, but the achievements of every woman in technology and science around the world.

I believe women bring a valuable outlook to the technology field, viewing and solving problems in different ways from our male counterparts. The diversity of solutions created by active participation from both men and women enables the advancement and flourishing of science and technology.

Today I am thankful to be surrounded by so many brilliant women, who continue to create, invent, blog and inspire others to get involved each and every day.

Cheers to some women who inspire me on a daily basis:

Jen Evans: Founder and Chief Strategist at Sequentia Environics (where I work) – inspiring and amazingly brilliant!

Candice Faktor: Doing amazing things to push the envelope and keep the media industry churning – Managing Director of Corporate Development and Innovation, Torstar Digital.

Ashleigh Gardner: A digital publishing force to be reckoned with – Digital Publisher, Dundurn Press.

Sarah Prevette: Founder and CEO of Sprouter – persevered towards her dream of helping entrepreneurs connect and being featured one day in Wired Magazine.

Jess Bennett: Inspired Toronto blogger for Sift, Dust & Toss about food, health and nutrition – named best new Canadian blog of 2009.

Amanda Laird: Toronto food blogger for Mise En Place, community manager and communications specialist at CNW Group.

Which women inspire you?

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I got an Amazon Kindle for Christmas this year, and it has been really enjoyable to use. It’s as light as a small paperback book, the screen has the visual characteristics of regular novel paper, and it can store quite a bit. For someone like myself who frequently has a few books on the go, the Kindle makes it easy to have them all with you in one slim package. (I’m currently reading Galileo’s Dream by Kim Stanley Robinson, What I Talk About When I Talk About Running by Haruki Murakami, and The Night’s Dawn Trilogy by Peter F. Hamilton. I’d like to say I’m also reading Jens Schroeder’s dissertation on the Kindle, but he only sent it to me in PDF and that type of document doesn’t display well on the device—sorry, Schredd.)

Add to that the convenience of being able to very easily add books to your collection (I went on a $50 spree in about five minutes when I first got it), and it makes for a nice little package.

Some of the other features I like about it are the ability to quickly search through the text. Although this isn’t a mind-blowing feature, I can definitely see myself using this when it comes to writing a blog post on a few books I’ve read recently, and I want to find key passages. Similarly, you can very easily add notes to yourself and browse them later, a feature that may come in handy for those doing reviews or research and not wanting to do all their reading on a computer screen or with a notebook in hand.

As a very avid Blackberry user, I find the keys on the Kindle are spaced a little bit too far apart, making the keypad difficult to use. Since the Kindle is mostly for reading and note taking for me is rare, this is a minor gripe.

The lack of other flashy features that something like the iPad might have is something of a feature in itself. With the Kindle, I’m able to focus on the book I’m reading without being tempted to switch into other programs, or check something else.

I’ve also been letting my roommate Annie borrow it now and then. Annie’s job is making clothing for the puppets on the TV show Glenn Martin, DDS. She also makes leather purses, and although she always buys the latest issue of Wired Magazine (normally the UK edition), she rarely reads it online. She never wants to own a Blackberry, and when I told her what I did for work, she asked me if I was a spin doctor.

Annie takes the Kindle for a quick rip

Her thoughts on the Kindle? She feels self-conscious using an expensive piece of electronics in public (even after I pointed that the Kindle probably isn’t high up on the must-have list for thieves).

The two of us also agree that until everyone has a device that can handle e-books, sharing books is a pain the ass. She has a few books downloaded on the device, and so do I. With one device, it means only one of us can read our books at the same time. I’ve been pretty good at sharing with her, but I know there are sometimes when she wishes she could read it on the train on the way to work while I’m already out of the house with it, having a coffee and reading my favourite book.

“I think there will always be a place for paper books and magazines”, Annie said when I told her I was writing this blog post. “They’ll just be a lot more special, like those Phaidon art books.”

I tend to agree with her when she says that, and I said as much in a blog post about the magazine industry a while ago. Just as MP3 players have made it easier to share and enjoy music while increasing the demand for box sets and live music, I think e-readers will do the same for literature. While everyone will have freely available articles and books on their devices everywhere they go, true collectors will spend hundreds of dollars on super-glossy, limited edition runs of books and magazines.

But that’s really all an aside… at the end of the day, the Kindle is a great device.

How long until we read everything on e-readers? Have you got one? Will there still be a place for books and magazines?

-Parker

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What’s the deal with this website?
You're reading BlogCampaigning. We write about public relations, social media, video games, marketing and pretty much whatever we feel is important. We've been around since August, 2006

Jens "Schredd" Schroeder has been around since the beginning, and he mostly writes about video games.

Heather Morrison is our newest recruit, and she also blogs about life in the big city at Toronto Uncovered.

All of the content on this site is cleaned up by Adam Gorley, our resident copy-editor. He does a hell of a job, and he also writes a few posts for us now and then. Not a lot of people know this, but he is also a soul music DJ who goes by the name "Night Danger."

Parker Mason is the self-described Editor-in-Chief of BlogCampaigning and runs the site with an iron fist. He's also a pretty great guy - you should meet him sometime.

Espen Skoland started this website a few years ago so that he could get extra marks for his thesis, but he's pretty much given up on contributing. Still, we often refer to him as The Legendary Founder. He might be lazy, but he left us with a legacy.