Category Archives: Speaking

When Is It Okay To Take Off Your Suit Jacket In A Meeting?

I really don’t mind wearing a suit and tie. When you’re walking around, they’re perfect. When you’re sitting down, in a meeting, they’re less perfect. I find that jacket always bunches up, and since most meeting rooms are at a temperature for shirt sleeves, I find that the extra thick layer of suit jacket always leaves [...]
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Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)

A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.” A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
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Coffee Time

For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.) Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
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Everything I Need To Know About Social Media I learned From The Globe and Mail

A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto. As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
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Have A Coffee And Learn About Social Media Releases

Starting next week, CNW Group will be hosting a series of coffee-break webinars every Wednesday at 3pm EST. The topic of the first one will be Social Media Releases, and I’ll be stepping up to the mic (handset? speakerphone?) to tell you everything I know. There will be plenty of time for questions, but are there any [...]
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So You Think You Can Intern Toronto

What an innovative idea – MAVERICK Public Relations is offering aspiring young PR pros a chance to win an internship. According to the blog of Julie Ruscioelli (Maverick PR President and founder), ” the lucky winner of the first MAVERICK Idol will be granted an eight-week paid internship at the award-winning PR firm during the summer [...]
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Toronto Social Media Summit

I’m pretty excited that I’ve been asked to speak at the Toronto Social Media Summit happening at the end of April. The title of my workshop is “How To Use Social Media Releases As A Part of Your Communications Campaigns.” As part of the presentation, I’ll be going over my 4M Theory of Social Media Releases [...]
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Advice For PR Students

Next week I’m going to be giving a presentation to a group of PR students. Besides telling them about Canada’s favorite newswire, I thought I’d also give them a bit of advice. As I mentioned earlier, Julie Ruscioelli Rusciolelli* recomends that they include some of their interests on their resume, so I’ll probably tell them about [...]
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Getting CIRI-ous about Social Media

This afternoon I’ll be joining social media vet Michael O’Connor-Clarke and Natalie Johnson, manager of Social Media of General Motors Global Technology Group onstage at the Albany Club in Toronto to discuss Using Advanced Technologies Effectively in front of members of the Canadian Investor Relations Institute. From the event description: Advanced technologies are revolutionizing communications in every [...]
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Hustle Is The Most Important Word Ever

A few days ago, a friend of mine asked me for advice about work. She said she enjoyed part of her job, but not all of it. I told her to focus on the things she enjoyed doing, and make those her jobs. Gary Vaynerchuk takes my advice one step further. “Ask yourself: What do I want to [...]
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