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Category Archives: Speaking
Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.”
A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Also posted in Communications, Et cetera, News, Parker Mason, SEO, Toronto Tagged Canadian Institute, Globe and Mail, presentation, Social Media, Video 2 Comments
Coffee Time
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.)
Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, Marketing, News, Online, Parker Mason, Social Media, Technology, Toronto Tagged CNW Group, coffee break, Laurie Smith, MediaRoom, Regis and Kelly, webinars 1 Comment
Everything I Need To Know About Social Media I learned From The Globe and Mail
A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto.
As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
Also posted in Communications, Getting Started, Marketing, Parker Mason, Social Media, Toronto, journalism Tagged Canadian Institute, Globe and Mail, Mathew Ingram, Parker Mason, Speaking 6 Comments
Have A Coffee And Learn About Social Media Releases
Starting next week, CNW Group will be hosting a series of coffee-break webinars every Wednesday at 3pm EST.
The topic of the first one will be Social Media Releases, and I’ll be stepping up to the mic (handset? speakerphone?) to tell you everything I know.
There will be plenty of time for questions, but are there any [...]
Also posted in Communications, Marketing, News, Online, Parker Mason, Social Media, Technology, Toronto Tagged CNW Group, coffee break, SMR, Social Media Releases 3 Comments
So You Think You Can Intern Toronto
What an innovative idea – MAVERICK Public Relations is offering aspiring young PR pros a chance to win an internship.
According to the blog of Julie Ruscioelli (Maverick PR President and founder), ” the lucky winner of the first MAVERICK Idol will be granted an eight-week paid internship at the award-winning PR firm during the summer [...]
Also posted in Facebook, Getting Started, Marketing, News, Online, Parker Mason, Social Media Tagged internships, Julie Ruscioelli, Maverick Idol, National, Scott Mac Donald, SHIFT 2 Comments
Toronto Social Media Summit
I’m pretty excited that I’ve been asked to speak at the Toronto Social Media Summit happening at the end of April.
The title of my workshop is “How To Use Social Media Releases As A Part of Your Communications Campaigns.” As part of the presentation, I’ll be going over my 4M Theory of Social Media Releases [...]
Also posted in Communications, Parker Mason, Social Media, Toronto Tagged Mark Goren, Toronto Social Media Summit 1 Comment
Advice For PR Students
Next week I’m going to be giving a presentation to a group of PR students.
Besides telling them about Canada’s favorite newswire, I thought I’d also give them a bit of advice.
As I mentioned earlier, Julie Ruscioelli Rusciolelli* recomends that they include some of their interests on their resume, so I’ll probably tell them about [...]
Also posted in Communications, Parker Mason Tagged Communications, learning, PR Maven, Social Media, students 2 Comments
Getting CIRI-ous about Social Media
This afternoon I’ll be joining social media vet Michael O’Connor-Clarke and Natalie Johnson, manager of Social Media of General Motors Global Technology Group onstage at the Albany Club in Toronto to discuss Using Advanced Technologies Effectively in front of members of the Canadian Investor Relations Institute.
From the event description:
Advanced technologies are revolutionizing communications in every [...]
Also posted in Parker Mason, Social Media, Toronto Tagged Albany Club, CIRI, General Motors, IR, Michael O'Connor-Clarke, Nalalie Johnson, Social Media Leave a comment
Hustle Is The Most Important Word Ever
A few days ago, a friend of mine asked me for advice about work. She said she enjoyed part of her job, but not all of it.
I told her to focus on the things she enjoyed doing, and make those her jobs.
Gary Vaynerchuk takes my advice one step further.
“Ask yourself: What do I want to [...]
Also posted in Careers, Getting Started, Online, Parker Mason Tagged advice, career advice, Gary Vaynerchuk, Video, Wine Library 1 Comment
When Is It Okay To Take Off Your Suit Jacket In A Meeting?