Category Archives: Social Media

Did BoingBoing Sell Out?

By Parker Mason | Published: March 15, 2010
BoingBoing was one of the first blogs that I ever read, and it’ll always have a special place in my heart. (This post remains some of the best advice I’ve read on the internet.) I don’t subscribe via RSS or email anymore, but I still stop by once in a while just to see how [...]
Also posted in Blogs You Probably Aren't Reading But Should, Communications, Marketing, Online, Parker Mason | Tagged , , | 1 Comment

The Amazon Kindle Review From BlogCampaigning That You’ve Been Waiting For

By Parker Mason | Published: March 12, 2010
I got an Amazon Kindle for Christmas this year, and it has been really enjoyable to use. It’s as light as a small paperback book, the screen has the visual characteristics of regular novel paper, and it can store quite a bit. For someone like myself who frequently has a few books on the go, [...]
Also posted in Online, Parker Mason, Technology | Tagged , , , , , | 3 Comments

Torys LLP iPhone App

By Heather Morrison | Published: March 7, 2010
Last year I wrote a whitepaper on Canadian law firms and their use of social media. I was interested in finding out how the legal industry had started to use social networking and social tools to grow their firms. Torys LLP was among the firms I interviewed. They weren’t afraid to take some risks and try [...]
Also posted in Communications, Marketing, Technology | Tagged , | 4 Comments

Anyone Thirsty?

By Parker Mason | Published: February 12, 2010
That’s right – it’s time for another edition of Thirsty Thursday. On February 18th, Toronto’s finest young (and young at heart) PR practitioners and accounting student (Scotty Mac) will once again be raising a few pints at Pauper’s Pub,  located conveniently close to the TTC (more importantly, its the halfway point between where I work and [...]
Also posted in Communications, Toronto | Tagged , , | 6 Comments

RSS Problems in Wordpress

By Parker Mason | Published: February 1, 2010
Last week, I realized that there was an error with BlogCampaigning’s RSS feed. Although some feedreaders were still able to grab the content, others were getting XML Parsing Errors. As I often do when I get a warning message I don’t quite understand, I Google it. Chances are, someone else has had the same problem as [...]
Also posted in Communications, Et cetera, Getting Started, Online, Technology | Tagged , , | 1 Comment

Bloggers: Reach Out

By Heather Morrison | Published: February 1, 2010
I am coming up on the one year anniversary for my personal blog, Toronto Uncovered, and it started me thinking about how far I’ve come in the past year and how much I’ve learned about blogging. Since my blog’s focus is Toronto, I have a lot of competition. There are tons of well established blogs [...]
Also posted in Communications | Tagged , , , | 3 Comments

Be Your Own Recruiter

By Heather Morrison | Published: January 21, 2010
January brings lots of new years’ resolutions to be better at this, that or the other. Career aspirations are often somewhere on the list. I recently started a new position as Manager of Client Services for Sequentia Environics, which basically means I am responsible for account and project management and anything in between. I am [...]
Also posted in Careers, Communications | Tagged , , , , | 5 Comments

TweetLevel – Another Attempt at Twitter Rankings

By Heather Morrison | Published: December 5, 2009
In light of Twitter’s rapid growth, there has been lots of discussion about Twitter authority and rankings. Should rank be gauged by type of followers, number of followers, Twitter activity or none of the above? Edelman PR recently launched a new beta site which allows you to calculate your “TweetLevel” by combining scores on popularity, engagement, [...]
Also posted in Communications, Marketing | Tagged , , , , , | 2 Comments

Coffee Time

By Parker Mason | Published: October 26, 2009
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.) Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, Marketing, News, Online, Parker Mason, Speaking, Technology, Toronto | Tagged , , , , , | 1 Comment

Sony’s Social Media Success

By Parker Mason | Published: October 17, 2009
(Disclosure: I work at CNW Group, and work with some of our clients on their Social Media Releases. However, I did not do any work at all on this recent release from Sony, and this blog reflects only my own thoughts and opinions, not those of CNW Group.) Last week, Sony did a Social Media Release [...]
Also posted in Communications, Marketing, Online, Parker Mason, Technology | Tagged , , , , , | 2 Comments