Category Archives: SEO

How To Out-SEO Your Competition

By Heather Morrison | Published: February 23, 2010
I know there’s a lot of SEO talk around the virtual water cooler these days. If you’re like me, you’ve probably read a number of different how-tos and attended conference or unconference sessions on the recipe for SEO success. I think that I have a fairly decent understanding of how to optimize a website properly, [...]
Also posted in Communications, Marketing | Tagged , , , , | 6 Comments

Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)

By Parker Mason | Published: January 19, 2010
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.” A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Also posted in Communications, Et cetera, News, Parker Mason, Speaking, Toronto | Tagged , , , , | 2 Comments

SEO and The User Experience

By Parker Mason | Published: August 19, 2009
I’m not a Search Engine Optimization expert. I enjoy thinking about it,  and I have a pretty good idea about SEO best practices but I’m not a pro. The real SEO pros who live and breathe the stuff all day, every day. I’m talking about guys like Rand Fishkin at SEOMoz because he writes amazing posts like a [...]
Also posted in Communications, Marketing, News, Online, Social Media | Tagged , , , | 1 Comment

Browser PlugIn Idea

By Parker Mason | Published: June 12, 2009
Even though I’ve heard that E is the most commonally used letter in the English language, I’d say that the letter J might be the key that is used most often on my keyboard, and that has to do with the fact that it is the shortcut for Google Reader that allows you to quickly [...]
Also posted in Online, Parker Mason, Technology | Tagged , | 2 Comments

SEOMoz Enters the Social Media Monitoring Fray

By Parker Mason | Published: June 3, 2009
With the launch of BlogScape, it looks like respected search engine optimization experts SEOMoz are entering the competitive world of social media monitoring (SEOMoz.org was one of my “Blogs That You Should Be Reading But Probably Aren’t). While it isn’t exactly a stand alone product, as the cost of paying for it would also include a [...]
Also posted in Communications, Marketing, News, Online, Social Media | Tagged , | 1 Comment

PodCamp Wrap-Up

By Heather Morrison | Published: May 24, 2009
This past weekend I officially popped my Podcamp cherry. Tagged everywhere as PCTO09, PCTO09, Podcamp Toronto was a whirlwind of activity. Although it wasn’t easy motivating myself out from under my nice, warm duvet at 8:00 on a Saturday AND Sunday morning, it was well worth the effort. Day 1 was pretty intense, with large [...]
Also posted in Communications, Guest Post, Online, Social Media, Toronto | Tagged , , | Leave a comment

Blogs You Aren’t Reading But Probably Should: SEOMoz.org

By Parker Mason | Published: November 14, 2008
I recently wrote a post on this blog introducing you to Jan Chipchase’s Future Perfect blog in an attempt to introduce people to some blogs that might be outside their usual reading scope. Continuing with this series is a post about SEOMoz and why you should be reading it. A concept that has been around for [...]
Also posted in Blogs You Probably Aren't Reading But Should, Communications, Online, Parker Mason, Uncategorized | Tagged , , , | Leave a comment