Category Archives: Communications

Did BoingBoing Sell Out?

By Parker Mason | Published: March 15, 2010
BoingBoing was one of the first blogs that I ever read, and it’ll always have a special place in my heart. (This post remains some of the best advice I’ve read on the internet.) I don’t subscribe via RSS or email anymore, but I still stop by once in a while just to see how [...]
Also posted in Blogs You Probably Aren't Reading But Should, Marketing, Online, Parker Mason, Social Media | Tagged , , | 1 Comment

Know Your Audience Part 2

By Heather Morrison | Published: March 10, 2010
In 2009, Parker wrote a post titled “Know Your Audience“. In 2010 it is just as, if not more, important. For the last few months I’ve been working on proposals and recommendation decks for my different accounts; no client or program is ever the same, but no matter what I am working on, I can’t begin [...]
Also posted in Marketing | Tagged , , | 4 Comments

Torys LLP iPhone App

By Heather Morrison | Published: March 7, 2010
Last year I wrote a whitepaper on Canadian law firms and their use of social media. I was interested in finding out how the legal industry had started to use social networking and social tools to grow their firms. Torys LLP was among the firms I interviewed. They weren’t afraid to take some risks and try [...]
Also posted in Marketing, Social Media, Technology | Tagged , | 4 Comments

We’re Getting The Band (website) Back Together

By Parker Mason | Published: March 1, 2010
A few weeks ago, my friend asked me if I could help him build a website for his band, A Northern Drawl. They’ve already got a MySpace page and a Twitter account, but they wanted another presence on the web that they had more control over. Rather than just setting them up with a blog and [...]
Also posted in Marketing, Online, Parker Mason, Toronto, music | Tagged , , , , , | 2 Comments

On Personal Branding

By Parker Mason | Published: March 1, 2010
The following is a post by my friend Amanda Laird: Earlier this week I participated as a mentor at Humber College’s Personal Brand Camp. During the event, I heard many students express that they were apprehensive about, if not confused by, building an online presence. Before we go any further, let me give you a little background on [...]
Also posted in Careers, Getting Started, Guest Post | Tagged , , , , , | 3 Comments

Dangerous Social Networking Games

By Adam Gorley | Published: February 25, 2010
I’m not quite sure where I stand on the phenomenon of location-aware applications. (I’m sure you’ve noticed that Foursquare is the hot one at the moment.) I find geo-tagging interesting; it’s the sort of thing that I want to use to build pre- and post-apocalyptic fantasies. But marking a spot with useful or neat info, [...]
Also posted in Technology | Tagged , , , , , , , | 4 Comments

How To Out-SEO Your Competition

By Heather Morrison | Published: February 23, 2010
I know there’s a lot of SEO talk around the virtual water cooler these days. If you’re like me, you’ve probably read a number of different how-tos and attended conference or unconference sessions on the recipe for SEO success. I think that I have a fairly decent understanding of how to optimize a website properly, [...]
Also posted in Marketing, SEO | Tagged , , , , | 6 Comments

Gorley’s Other Gig

By Parker Mason | Published: February 23, 2010
Adam Gorley is BlogCampaigning’s copy editor, and the one responsible for scheduling our posts. Sometime he doesn’t get a chance to edit one of my posts until a few hours after I send it to him. That’s because he also has another (read: real) job that keeps him busy. Part of this other job involves writing articles [...]
Also posted in Online, Toronto | Tagged , , , , , , | 1 Comment

Outrage Over Hockey Fighting Outrage

By Parker Mason | Published: February 22, 2010
While BlogCampaigning posts about a pretty diverse range of topics, we don’t normally stray into the realm of local news and politics. I’m going to make an exception in this case, and that’s because Robert Cribb’s recent article about “locker room boxing” in the weekend edition of the Toronto Star made me sick. The article talked about [...]
Also posted in Toronto | Tagged , , , | 2 Comments

Spreading The Noise

By Parker Mason | Published: February 17, 2010
As regular readers of BlogCampaigning might know, I also write a music blog. That means aspiring artists, their labels and their PR people always email me new music. Some of it is good. Most of it isn’t. Nearly all of the pitches I get are amateurish at best, and nearly all of them are poorly targeted. However, [...]
Also posted in Online, Technology, music | Tagged , , , , , | 6 Comments