Category Archives: Parker Mason

Did BoingBoing Sell Out?

By Parker Mason | Published: March 15, 2010
BoingBoing was one of the first blogs that I ever read, and it’ll always have a special place in my heart. (This post remains some of the best advice I’ve read on the internet.) I don’t subscribe via RSS or email anymore, but I still stop by once in a while just to see how [...]
Also posted in Blogs You Probably Aren't Reading But Should, Communications, Marketing, Online, Social Media | Tagged , , | 1 Comment

The Amazon Kindle Review From BlogCampaigning That You’ve Been Waiting For

By Parker Mason | Published: March 12, 2010
I got an Amazon Kindle for Christmas this year, and it has been really enjoyable to use. It’s as light as a small paperback book, the screen has the visual characteristics of regular novel paper, and it can store quite a bit. For someone like myself who frequently has a few books on the go, [...]
Also posted in Online, Social Media, Technology | Tagged , , , , , | 3 Comments

We’re Getting The Band (website) Back Together

By Parker Mason | Published: March 1, 2010
A few weeks ago, my friend asked me if I could help him build a website for his band, A Northern Drawl. They’ve already got a MySpace page and a Twitter account, but they wanted another presence on the web that they had more control over. Rather than just setting them up with a blog and [...]
Also posted in Communications, Marketing, Online, Toronto, music | Tagged , , , , , | 2 Comments

Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)

By Parker Mason | Published: January 19, 2010
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.” A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Also posted in Communications, Et cetera, News, SEO, Speaking, Toronto | Tagged , , , , | 2 Comments

Tricky Flacks, Slippery Slopes and Lazy Hacks

By Parker Mason | Published: January 18, 2010
A few days ago, I wrote a post about the case of a journalist that had posted a copy of my friend’s news release as if it was his own article. This got me thinking: The smart newspaper editor (or whatever the title of the guy who is in charge of the copy on a newspaper’s website) [...]
Also posted in Communications, News, Online, Toronto, journalism | 2 Comments

RZA and The Wu-Tang Clan Are Huge Geeks (You Read it Here First!)

By Parker Mason | Published: October 27, 2009
Earlier today, I watched this interview (embedded below, via BoingBoing) with RZA from the Wu-Tang Clan, in which he talks about how much of a geek he is and how that influenced his music. “I’d rather raise nerds than raise gangsters”, the hip-hop star says as he talks about his interest in new music-creating software, and [...]
Also posted in Communications, Online, hip-hop, music | Tagged , , , , , , , | 2 Comments

Coffee Time

By Parker Mason | Published: October 26, 2009
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.) Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, Marketing, News, Online, Social Media, Speaking, Technology, Toronto | Tagged , , , , , | 1 Comment

Sony’s Social Media Success

By Parker Mason | Published: October 17, 2009
(Disclosure: I work at CNW Group, and work with some of our clients on their Social Media Releases. However, I did not do any work at all on this recent release from Sony, and this blog reflects only my own thoughts and opinions, not those of CNW Group.) Last week, Sony did a Social Media Release [...]
Also posted in Communications, Marketing, Online, Social Media, Technology | Tagged , , , , , | 2 Comments

A Round Table of Music-Blogging Knights

By Parker Mason | Published: October 13, 2009
Via The Hype Machine’s blog, I came across an interesting round-table discussion on The Morning News among a group of music bloggers. It’s interesting to hear their thoughts on the relationship music bloggers have with the Public Relations people in the record industry, and there is definitely some take-away for all PR pros there. Matthew Perpetua, who [...]
Also posted in Communications, Online, hip-hop, journalism, music | Tagged , , , , , , , , , , | 4 Comments

Everything I Need To Know About Social Media I learned From The Globe and Mail

By Parker Mason | Published: October 9, 2009
A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto. As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
Also posted in Communications, Getting Started, Marketing, Social Media, Speaking, Toronto, journalism | Tagged , , , , | 6 Comments