Category Archives: Online

Mr. Anderson?

By Heather Morrison | Published: March 3, 2010
Last week I found myself in the middle of one of those conversations that keeps you thinking into the wee hours of the night. By no means did we reach a resolution; however, I’ll do my best to recount some of the main positions and posits of the conversation. Hopefully you can provide some insights [...]
Also posted in Et cetera, Technology | Tagged , , , | 6 Comments

We’re Getting The Band (website) Back Together

By Parker Mason | Published: March 1, 2010
A few weeks ago, my friend asked me if I could help him build a website for his band, A Northern Drawl. They’ve already got a MySpace page and a Twitter account, but they wanted another presence on the web that they had more control over. Rather than just setting them up with a blog and [...]
Also posted in Communications, Marketing, Parker Mason, Toronto, music | Tagged , , , , , | 2 Comments

Gorley’s Other Gig

By Parker Mason | Published: February 23, 2010
Adam Gorley is BlogCampaigning’s copy editor, and the one responsible for scheduling our posts. Sometime he doesn’t get a chance to edit one of my posts until a few hours after I send it to him. That’s because he also has another (read: real) job that keeps him busy. Part of this other job involves writing articles [...]
Also posted in Communications, Toronto | Tagged , , , , , , | 1 Comment

Spreading The Noise

By Parker Mason | Published: February 17, 2010
As regular readers of BlogCampaigning might know, I also write a music blog. That means aspiring artists, their labels and their PR people always email me new music. Some of it is good. Most of it isn’t. Nearly all of the pitches I get are amateurish at best, and nearly all of them are poorly targeted. However, [...]
Also posted in Communications, Technology, music | Tagged , , , , , | 6 Comments

BlogCampaigning: Movin’ On Up

By Parker Mason | Published: February 3, 2010
Congrats to a few members of the BlogCampaigning crew: The official notice of Heather Morrison’s new position at Sequentia Environics went out (over the newswire, no less) last week, saying that she’ll “supervise the daily operations and performances of client service teams.” A good move indeed; Sequentia is  a digital communications firm that “focuses on the [...]
Also posted in Careers, Et cetera, Jens Schroeder, Marketing, News, Toronto, germany | Tagged , , , , , , | Leave a comment

RSS Problems in Wordpress

By Parker Mason | Published: February 1, 2010
Last week, I realized that there was an error with BlogCampaigning’s RSS feed. Although some feedreaders were still able to grab the content, others were getting XML Parsing Errors. As I often do when I get a warning message I don’t quite understand, I Google it. Chances are, someone else has had the same problem as [...]
Also posted in Communications, Et cetera, Getting Started, Social Media, Technology | Tagged , , | 1 Comment

Tricky Flacks, Slippery Slopes and Lazy Hacks

By Parker Mason | Published: January 18, 2010
A few days ago, I wrote a post about the case of a journalist that had posted a copy of my friend’s news release as if it was his own article. This got me thinking: The smart newspaper editor (or whatever the title of the guy who is in charge of the copy on a newspaper’s website) [...]
Also posted in Communications, News, Parker Mason, Toronto, journalism | 2 Comments

OR Books: The New Frontier of Publishing

By Heather Morrison | Published: January 7, 2010
I have been listening to a lot of NPR’s On The Media podcasts on my way to and from work.  A few weeks ago the show focused on the past, present and future of books, and ultimately the publishing industry as a whole. The November 27th podcast, “Book It”, talked about the rising number of new [...]
Also posted in Communications | Tagged , , , , , , , , | 6 Comments

Australia’s contrary Internet tendencies

By Jens | Published: January 7, 2010
Australia is a weird country. Given that the country’s broadband is amongst the worst in the developed world, Prime Minister Kevin Rudd announced a plan to build a national broadband network. The ambitious project will take up to eight years, cost $43 billion, create tens of thousands of jobs and will see fibre-optic cable laid out [...]
Also posted in Communications, Jens Schroeder, Politics | Tagged , , , , , | 2 Comments

The Least I Could Do To Prevent Theft

By Parker Mason | Published: December 7, 2009
Least I Could Do is a web comic by Lar Desouza and Ryan Sohmer that I really enjoy reading. They post very regularly—at least a couple of times a week—and they make their income from selling print books of the comics and through ads on the site. From what I can tell, Least I Could [...]
Also posted in Communications, Et cetera, Mobile Phones, Technology | Tagged , , , , , | 2 Comments