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Category Archives: News
Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.”
A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Also posted in Communications, Et cetera, Parker Mason, SEO, Speaking, Toronto Tagged Canadian Institute, Globe and Mail, presentation, Social Media, Video 2 Comments
Tricky Flacks, Slippery Slopes and Lazy Hacks
A few days ago, I wrote a post about the case of a journalist that had posted a copy of my friend’s news release as if it was his own article.
This got me thinking:
The smart newspaper editor (or whatever the title of the guy who is in charge of the copy on a newspaper’s website) [...]
Also posted in Communications, Online, Parker Mason, Toronto, journalism 2 Comments
Watch Out iTunes and Amazon, Here Come HMV and Wal-Mart?
I recently read an article in the Globe and Mail discussing the hot battle for online book sales. For the last decade, Amazon has enjoyed a cushy spot on top of their competition—wait, did they even have any real competition? If I had a penny for every time I proclaimed my love for Amazon, I’d [...]
Accepting Swine Flu (The Good Ol’ Days?)
I remember that when I was in high school and university, people still smoked in bars. When going to a restaurant, the hostess would ask you two questions: how many people in your party, and whether you wanted to sit in the smoking or non-smoking section.
When I speak to student groups these days, I tell [...]
Also posted in Marketing, journalism Tagged H1N1, looking back, Mobile Phones, nostalgia, pandemic, Swine Flu 3 Comments
Coffee Time
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.)
Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, Marketing, Online, Parker Mason, Social Media, Speaking, Technology, Toronto Tagged CNW Group, coffee break, Laurie Smith, MediaRoom, Regis and Kelly, webinars 1 Comment
Stop Reading PR Blogs
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog.
Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet.
Rather than focusing on how this tightly knit community (I [...]
Also posted in CPRS, Careers, Communications, Getting Started, Marketing, Online, Social Media, Technology Tagged circle-jerk, Communications, Public Relations, RSS, students, Twitter 4 Comments
Have A Coffee And Learn About Social Media Releases
Starting next week, CNW Group will be hosting a series of coffee-break webinars every Wednesday at 3pm EST.
The topic of the first one will be Social Media Releases, and I’ll be stepping up to the mic (handset? speakerphone?) to tell you everything I know.
There will be plenty of time for questions, but are there any [...]
Also posted in Communications, Marketing, Online, Parker Mason, Social Media, Speaking, Technology, Toronto Tagged CNW Group, coffee break, SMR, Social Media Releases 3 Comments
Did Mainstream Media Win The Online Journalism War Against Bloggers?
Like Christie Blatchford before him, David Olive is one newspaper reporter that really doesn’t understand blogs and the internet.
In his recent article on TheStar.com (“Bloggers hitch wagons to the traditional media“) he argues that… you know what? I’m not really sure what his argument is. He seems to be critical of bloggers and seems to [...]
Also posted in Communications, Online, Parker Mason, Social Media, Toronto, journalism Tagged bloggers, blogging, Christie Blatchford, David Olive, journalism, Toronto Star 1 Comment
SEO and The User Experience
I’m not a Search Engine Optimization expert.
I enjoy thinking about it, and I have a pretty good idea about SEO best practices but I’m not a pro.
The real SEO pros who live and breathe the stuff all day, every day.
I’m talking about guys like Rand Fishkin at SEOMoz because he writes amazing posts like a [...]
Also posted in Communications, Marketing, Online, SEO, Social Media Tagged Rand Fishkin, SEO, SEOMoz, User Experience 1 Comment

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