Category Archives: News

BlogCampaigning: Movin’ On Up

By Parker Mason | Published: February 3, 2010
Congrats to a few members of the BlogCampaigning crew: The official notice of Heather Morrison’s new position at Sequentia Environics went out (over the newswire, no less) last week, saying that she’ll “supervise the daily operations and performances of client service teams.” A good move indeed; Sequentia is  a digital communications firm that “focuses on the [...]
Also posted in Careers, Et cetera, Jens Schroeder, Marketing, Online, Toronto, germany | Tagged , , , , , , | Leave a comment

Everything I Need To Know About Social Media I Learned From The Globe and Mail (THE VIDEO!)

By Parker Mason | Published: January 19, 2010
A few months ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media Conference titled “Everything I Need To Know About Social Media I Learned From The Globe and Mail.” A few weeks ago, the good folks from the Canadian Institute were kind enough to give me that presentation in video format [...]
Also posted in Communications, Et cetera, Parker Mason, SEO, Speaking, Toronto | Tagged , , , , | 2 Comments

Tricky Flacks, Slippery Slopes and Lazy Hacks

By Parker Mason | Published: January 18, 2010
A few days ago, I wrote a post about the case of a journalist that had posted a copy of my friend’s news release as if it was his own article. This got me thinking: The smart newspaper editor (or whatever the title of the guy who is in charge of the copy on a newspaper’s website) [...]
Also posted in Communications, Online, Parker Mason, Toronto, journalism | 2 Comments

Watch Out iTunes and Amazon, Here Come HMV and Wal-Mart?

By Heather Morrison | Published: November 10, 2009
I recently read an article in the Globe and Mail discussing the hot battle for online book sales. For the last decade, Amazon has enjoyed a cushy spot on top of their competition—wait, did they even have any real competition? If I had a penny for every time I proclaimed my love for Amazon, I’d [...]
Also posted in music | Tagged , , , , | 4 Comments

Accepting Swine Flu (The Good Ol’ Days?)

By Parker Mason | Published: November 2, 2009
I remember that when I was in high school and university, people still smoked in bars. When going to a restaurant, the hostess would ask you two questions: how many people in your party, and whether you wanted to sit in the smoking or non-smoking section. When I speak to student groups these days, I tell [...]
Also posted in Marketing, journalism | Tagged , , , , , | 3 Comments

Coffee Time

By Parker Mason | Published: October 26, 2009
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.) Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, Marketing, Online, Parker Mason, Social Media, Speaking, Technology, Toronto | Tagged , , , , , | 1 Comment

Stop Reading PR Blogs

By Parker Mason | Published: October 7, 2009
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog. Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet. Rather than focusing on how this tightly knit community (I [...]
Also posted in CPRS, Careers, Communications, Getting Started, Marketing, Online, Social Media, Technology | Tagged , , , , , | 4 Comments

Have A Coffee And Learn About Social Media Releases

By Parker Mason | Published: September 23, 2009
Starting next week, CNW Group will be hosting a series of coffee-break webinars every Wednesday at 3pm EST. The topic of the first one will be Social Media Releases, and I’ll be stepping up to the mic (handset? speakerphone?) to tell you everything I know. There will be plenty of time for questions, but are there any [...]
Also posted in Communications, Marketing, Online, Parker Mason, Social Media, Speaking, Technology, Toronto | Tagged , , , | 3 Comments

Did Mainstream Media Win The Online Journalism War Against Bloggers?

By Parker Mason | Published: August 25, 2009
Like Christie Blatchford before him, David Olive is one newspaper reporter that really doesn’t understand blogs and the internet. In his recent article on TheStar.com (“Bloggers hitch wagons to the traditional media“) he argues that… you know what? I’m not really sure what his argument is. He seems to be critical of bloggers and seems to [...]
Also posted in Communications, Online, Parker Mason, Social Media, Toronto, journalism | Tagged , , , , , | 1 Comment

SEO and The User Experience

By Parker Mason | Published: August 19, 2009
I’m not a Search Engine Optimization expert. I enjoy thinking about it,  and I have a pretty good idea about SEO best practices but I’m not a pro. The real SEO pros who live and breathe the stuff all day, every day. I’m talking about guys like Rand Fishkin at SEOMoz because he writes amazing posts like a [...]
Also posted in Communications, Marketing, Online, SEO, Social Media | Tagged , , , | 1 Comment