Category Archives: music

We’re Getting The Band (website) Back Together

By Parker Mason | Published: March 1, 2010
A few weeks ago, my friend asked me if I could help him build a website for his band, A Northern Drawl. They’ve already got a MySpace page and a Twitter account, but they wanted another presence on the web that they had more control over. Rather than just setting them up with a blog and [...]
Also posted in Communications, Marketing, Online, Parker Mason, Toronto | Tagged , , , , , | 2 Comments

Spreading The Noise

By Parker Mason | Published: February 17, 2010
As regular readers of BlogCampaigning might know, I also write a music blog. That means aspiring artists, their labels and their PR people always email me new music. Some of it is good. Most of it isn’t. Nearly all of the pitches I get are amateurish at best, and nearly all of them are poorly targeted. However, [...]
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Watch Out iTunes and Amazon, Here Come HMV and Wal-Mart?

By Heather Morrison | Published: November 10, 2009
I recently read an article in the Globe and Mail discussing the hot battle for online book sales. For the last decade, Amazon has enjoyed a cushy spot on top of their competition—wait, did they even have any real competition? If I had a penny for every time I proclaimed my love for Amazon, I’d [...]
Also posted in News | Tagged , , , , | 4 Comments

More thoughts on laptop DJing (in response to…)

By Adam Gorley | Published: October 29, 2009
Recently I wrote a post for BlogCampaigning on my experience transitioning from a vinyl DJ to a laptop DJ, which, from personal comments, appears to have been generally well received. But the only comment anyone actually posted on the blog was quite negative and passively critical. Initially, I wanted to tell the semi-anonymous commenter where [...]
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RZA and The Wu-Tang Clan Are Huge Geeks (You Read it Here First!)

By Parker Mason | Published: October 27, 2009
Earlier today, I watched this interview (embedded below, via BoingBoing) with RZA from the Wu-Tang Clan, in which he talks about how much of a geek he is and how that influenced his music. “I’d rather raise nerds than raise gangsters”, the hip-hop star says as he talks about his interest in new music-creating software, and [...]
Also posted in Communications, Online, Parker Mason, hip-hop | Tagged , , , , , , , | 2 Comments

The DJ Edits My Blog

By Parker Mason | Published: October 17, 2009
Adam Gorley is BlogCampaigning’s resident copy-editor, but he also moonlights as a DJ. Here’s his take on using a laptop to spin tracks. Imagine this: you’re the DJ at a bar—the night’s entertainment. You’re using a laptop; you’ve got some software that you’ve tried out before and you like better than anything else you’ve tried for [...]
Also posted in Communications, Technology, Toronto | Tagged , , , , , | 4 Comments

A Round Table of Music-Blogging Knights

By Parker Mason | Published: October 13, 2009
Via The Hype Machine’s blog, I came across an interesting round-table discussion on The Morning News among a group of music bloggers. It’s interesting to hear their thoughts on the relationship music bloggers have with the Public Relations people in the record industry, and there is definitely some take-away for all PR pros there. Matthew Perpetua, who [...]
Also posted in Communications, Online, Parker Mason, hip-hop, journalism | Tagged , , , , , , , , , , | 4 Comments

The Future Of Music (It Was A Good Day)

By Parker Mason | Published: August 7, 2009
It has been fairly obvious that the record industry is in decline, has been for years, and will probably continue to decline for some time. That’s because the RECORD industry is based on a decades-old business model of selling discs of either the vinyl or laser-read variety. The music industry, it seems, has never been better. Artists [...]
Also posted in Communications, Marketing, Online, Technology, hip-hop | Tagged , , , , , | 1 Comment

The Most Important Post You’ll Read This Week (CwF + RtB = The Business Model)

By Parker Mason | Published: July 22, 2009
I’ve always been impressed with the good ideas that come from Mike Masnick and the Techdirt crew, and their latest initiative is no different. For quite some time now, Masnick has been repeating the mantra that if you are able to Connect with Fans of whatever you are making or selling, AND give them a Reason [...]
Also posted in Marketing, News, Online, Parker Mason, Technology | Tagged , , | 2 Comments

Music Blogging: Posting, Pitching and PR

By Parker Mason | Published: June 14, 2009
One year ago yesterday I wrote my first post on my music blog. A few months after that, it got listed on both The Hype Machine and Elbo.ws (two music blog aggregators), both of which deliver considerable amounts of traffic. While the number of RSS subscribers to my music blog doesn’t really compare to that [...]
Also posted in Communications, Online, Parker Mason | Tagged , , | 6 Comments