Category Archives: Marketing

Know Your Audience Part 2

By Heather Morrison | Published: March 10, 2010
In 2009, Parker wrote a post titled “Know Your Audience“. In 2010 it is just as, if not more, important. For the last few months I’ve been working on proposals and recommendation decks for my different accounts; no client or program is ever the same, but no matter what I am working on, I can’t begin [...]
Also posted in Communications | Tagged , , | 4 Comments

Torys LLP iPhone App

By Heather Morrison | Published: March 7, 2010
Last year I wrote a whitepaper on Canadian law firms and their use of social media. I was interested in finding out how the legal industry had started to use social networking and social tools to grow their firms. Torys LLP was among the firms I interviewed. They weren’t afraid to take some risks and try [...]
Also posted in Communications, Social Media, Technology | Tagged , | 4 Comments

Fanboys: These Days’ Mods and Rockers

By Jens | Published: March 2, 2010
When I was writing about the iPad and technicity, I noticed that the notion of technicity can also be applied to the scourge of the game world: Fanboys, and their hatred of other people’s choices. To recapitulate what technicity means: it is an “aspect of identity expressed through the subject’s relationship with technology. Particular tastes [...]
Also posted in Jens Schroeder, Technology, Video Games | Tagged , , , , , , | 4 Comments

We’re Getting The Band (website) Back Together

By Parker Mason | Published: March 1, 2010
A few weeks ago, my friend asked me if I could help him build a website for his band, A Northern Drawl. They’ve already got a MySpace page and a Twitter account, but they wanted another presence on the web that they had more control over. Rather than just setting them up with a blog and [...]
Also posted in Communications, Online, Parker Mason, Toronto, music | Tagged , , , , , | 2 Comments

How To Out-SEO Your Competition

By Heather Morrison | Published: February 23, 2010
I know there’s a lot of SEO talk around the virtual water cooler these days. If you’re like me, you’ve probably read a number of different how-tos and attended conference or unconference sessions on the recipe for SEO success. I think that I have a fairly decent understanding of how to optimize a website properly, [...]
Also posted in Communications, SEO | Tagged , , , , | 6 Comments

BlogCampaigning: Movin’ On Up

By Parker Mason | Published: February 3, 2010
Congrats to a few members of the BlogCampaigning crew: The official notice of Heather Morrison’s new position at Sequentia Environics went out (over the newswire, no less) last week, saying that she’ll “supervise the daily operations and performances of client service teams.” A good move indeed; Sequentia is  a digital communications firm that “focuses on the [...]
Also posted in Careers, Et cetera, Jens Schroeder, News, Online, Toronto, germany | Tagged , , , , , , | Leave a comment

TweetLevel – Another Attempt at Twitter Rankings

By Heather Morrison | Published: December 5, 2009
In light of Twitter’s rapid growth, there has been lots of discussion about Twitter authority and rankings. Should rank be gauged by type of followers, number of followers, Twitter activity or none of the above? Edelman PR recently launched a new beta site which allows you to calculate your “TweetLevel” by combining scores on popularity, engagement, [...]
Also posted in Communications, Social Media | Tagged , , , , , | 2 Comments

Accepting Swine Flu (The Good Ol’ Days?)

By Parker Mason | Published: November 2, 2009
I remember that when I was in high school and university, people still smoked in bars. When going to a restaurant, the hostess would ask you two questions: how many people in your party, and whether you wanted to sit in the smoking or non-smoking section. When I speak to student groups these days, I tell [...]
Also posted in News, journalism | Tagged , , , , , | 3 Comments

Coffee Time

By Parker Mason | Published: October 26, 2009
For the past few weeks, my employer CNW Group has been hosting a series of informal “Coffee Break” webinars aimed at educating people about our various products. (CNW is WAY more than just a newswire.) Laurie Smith, CNW’s VP of Culture and Communications hosted all of theses sessions, and I joined her to talk about Social [...]
Also posted in Communications, News, Online, Parker Mason, Social Media, Speaking, Technology, Toronto | Tagged , , , , , | 1 Comment

Sony’s Social Media Success

By Parker Mason | Published: October 17, 2009
(Disclosure: I work at CNW Group, and work with some of our clients on their Social Media Releases. However, I did not do any work at all on this recent release from Sony, and this blog reflects only my own thoughts and opinions, not those of CNW Group.) Last week, Sony did a Social Media Release [...]
Also posted in Communications, Online, Parker Mason, Social Media, Technology | Tagged , , , , , | 2 Comments