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Category Archives: journalism
Accepting Swine Flu (The Good Ol’ Days?)
I remember that when I was in high school and university, people still smoked in bars. When going to a restaurant, the hostess would ask you two questions: how many people in your party, and whether you wanted to sit in the smoking or non-smoking section.
When I speak to student groups these days, I tell [...]
Also posted in Marketing, News Tagged H1N1, looking back, Mobile Phones, nostalgia, pandemic, Swine Flu 3 Comments
A Round Table of Music-Blogging Knights
Via The Hype Machine’s blog, I came across an interesting round-table discussion on The Morning News among a group of music bloggers.
It’s interesting to hear their thoughts on the relationship music bloggers have with the Public Relations people in the record industry, and there is definitely some take-away for all PR pros there.
Matthew Perpetua, who [...]
Also posted in Communications, Online, Parker Mason, hip-hop, music Tagged Andrew Noz, Communications, David Gutowski, Josh Seroff, Matthew Perpetua, mp3, music blogging, music industry, Oliver Wang, Sean Michaels, The Morning News 4 Comments
Everything I Need To Know About Social Media I learned From The Globe and Mail
A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto.
As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
Also posted in Communications, Getting Started, Marketing, Parker Mason, Social Media, Speaking, Toronto Tagged Canadian Institute, Globe and Mail, Mathew Ingram, Parker Mason, Speaking 6 Comments
Did Mainstream Media Win The Online Journalism War Against Bloggers?
Like Christie Blatchford before him, David Olive is one newspaper reporter that really doesn’t understand blogs and the internet.
In his recent article on TheStar.com (“Bloggers hitch wagons to the traditional media“) he argues that… you know what? I’m not really sure what his argument is. He seems to be critical of bloggers and seems to [...]
Also posted in Communications, News, Online, Parker Mason, Social Media, Toronto Tagged bloggers, blogging, Christie Blatchford, David Olive, journalism, Toronto Star 1 Comment
CNW Goes Big On Twitter
CNW Group has always been committed to getting our clients’ news in front of journalists and the media. For years, the only way to really do this was via the news wire. When fax machines became an accepted way to send and receive news and information, CNW Group embraced that technology to reach members of [...]
Also posted in Communications, News, Online, Social Media, Technology Tagged CNW Group, communications, email, history, newswire, Public Relations, RSS, Twitter 4 Comments
Israel’s use of Social Media
The following post was written by Heather Morrison
I recently returned from my first trip to Israel. During the last leg of my trip, the ceasefire between Israel and Hamas came to an end. The news coming through from Gaza was anything but comforting. My fellow travelers and I spent time each day checking various websites [...]
Also posted in Politics, Social Media Tagged Add new tag, CNN, Israel, War, Washington Post 1 Comment
How To Get Your Company Into The Financial Times
Occasionally we’re lucky enough here at BlogCampaigning to have someone guest write a post for us. The latest person to share their knowledge with our readers is Malte Goesche, CEO and cofounder of Iliktotallyloveit.com, a website that “allows users to publish and share products with the broader public which they find cool, innovative, exceptionally beautiful, [...]
Also posted in Communications, Getting Started, Guest Post, Marketing, Online Tagged Communications, Fincial Times, Iliketotallyloveit, investment, Malte Goesche, Public Relations, startups 2 Comments
Tricky Flacks, Slippery Slopes and Lazy Hacks