Category Archives: Guest Post

On Personal Branding

By Parker Mason | Published: March 1, 2010
The following is a post by my friend Amanda Laird: Earlier this week I participated as a mentor at Humber College’s Personal Brand Camp. During the event, I heard many students express that they were apprehensive about, if not confused by, building an online presence. Before we go any further, let me give you a little background on [...]
Also posted in Careers, Communications, Getting Started | Tagged , , , , , | 3 Comments

Less Talk, More Do

By Heather Morrison | Published: September 29, 2009
In my last post “Toronto Meet-Ups and Greet-Ups“, I highlighted some of the main social media and communications events in Toronto. Today, I noticed a tweet by @malcolmbastien which read “Chatting About Event Overload in Toronto” with a link back to his blog. The post features a discussion between himself and Justin Kozuch (founder of Refresh [...]
Also posted in Communications, Social Media, Toronto | Tagged , , , , , | 5 Comments

Toronto Meet-Ups and Greet-Ups

By Heather Morrison | Published: September 10, 2009
If you’re part of the PR, tech, communications or social media community in Toronto you can pretty much fill up your entire week (and sometimes weekend) with different industry events. There are so many of them that it’s sometimes hard to keep track, and even harder to know which ones are worthwhile. As September begins, [...]
Also posted in Communications, Social Media, Toronto | Tagged , , , , , , , , | 5 Comments

30 Days of Wine Challenge

By Heather Morrison | Published: August 25, 2009
I am a wine lover. Admittedly. I have proudly arrived at the level of consumption which laughs in the face of the ever-dreaded wine hangover. I like to believe I have a fairly open-minded pallet, and love trying different regions and blends as they catch my eye. When I saw a tweet for the 30 [...]
Also posted in Communications, Marketing, Social Media | Tagged , , , | 4 Comments

The Rise of the Video News Release?

By Heather Morrison | Published: August 11, 2009
A large part of my week is spent meeting with clients to discuss their communications and media objectives. In one such meeting last week, my client announced that they would be increasing the number of Video News Releases (VNRs) they produce for distribution  to the Canadian broadcast media.  As multimedia becomes more important for online [...]
Also posted in Communications, News | Tagged , , , | 3 Comments

Turn Online Activity into Offline Action

By Heather Morrison | Published: July 31, 2009
The Obama presidential campaign was one of the most successful social media campaigns to date. Last month I went to see Rahaf Harfoush speak about her time spent in the “trenches” as a member of Obama’s new media team. She gave a good overview of how a variety of online tools and applications were used [...]
Also posted in Communications, Facebook, Social Media | Tagged , , , , , , , | 1 Comment

Virtual Worlds: Hype or Here to Stay?

By Heather Morrison | Published: June 2, 2009
For the last little while my interest in virtual worlds has been growing.  Having spent countless hours playing games like The Sims when I was younger, I can easily understand their appeal on a gaming and entertainment level. My real curiosity, however, is whether they will play a key role in the next phase of [...]
Also posted in Communications, News, Social Media | Tagged , , , , , | 1 Comment

PodCamp Wrap-Up

By Heather Morrison | Published: May 24, 2009
This past weekend I officially popped my Podcamp cherry. Tagged everywhere as PCTO09, PCTO09, Podcamp Toronto was a whirlwind of activity. Although it wasn’t easy motivating myself out from under my nice, warm duvet at 8:00 on a Saturday AND Sunday morning, it was well worth the effort. Day 1 was pretty intense, with large [...]
Also posted in Communications, Online, SEO, Social Media, Toronto | Tagged , , | Leave a comment

Nothing to Fear

By Parker Mason | Published: February 11, 2009
The following post was written by Heather Morrison At a recent IABC social sedia event last week the discussion of ‘buy in’ was brought up a number of times, from various perspectives. The question seems to be on every communicators mind – How do you convince your boss/CEO that social media is worth being [...]
Also posted in Communications, Getting Started, Marketing, Online, Social Media, Toronto | Tagged , , , | 1 Comment

How To Get Your Company Into The Financial Times

By Espen | Published: December 4, 2008
Occasionally we’re lucky enough here at BlogCampaigning to have someone guest write a post for us. The latest person to share their knowledge with our readers is Malte Goesche, CEO and cofounder of Iliktotallyloveit.com, a website that “allows users to publish and share products with the broader public which they find cool, innovative, exceptionally beautiful, [...]
Also posted in Communications, Getting Started, Marketing, Online, journalism | Tagged , , , , , , | 2 Comments