Category Archives: Getting Started

On Personal Branding

By Parker Mason | Published: March 1, 2010
The following is a post by my friend Amanda Laird: Earlier this week I participated as a mentor at Humber College’s Personal Brand Camp. During the event, I heard many students express that they were apprehensive about, if not confused by, building an online presence. Before we go any further, let me give you a little background on [...]
Also posted in Careers, Communications, Guest Post | Tagged , , , , , | 3 Comments

RSS Problems in Wordpress

By Parker Mason | Published: February 1, 2010
Last week, I realized that there was an error with BlogCampaigning’s RSS feed. Although some feedreaders were still able to grab the content, others were getting XML Parsing Errors. As I often do when I get a warning message I don’t quite understand, I Google it. Chances are, someone else has had the same problem as [...]
Also posted in Communications, Et cetera, Online, Social Media, Technology | Tagged , , | 1 Comment

Everything I Need To Know About Social Media I learned From The Globe and Mail

By Parker Mason | Published: October 9, 2009
A few days ago, I gave a presentation as part of the Canadian Institute’s Managing Social Media conference here in beautiful, downtown Toronto. As often happens with these things, I agreed to participate in the conference months ago, and I’m not even sure how I arrived at the title of “Integrating Social Media With Traditional Media” [...]
Also posted in Communications, Marketing, Parker Mason, Social Media, Speaking, Toronto, journalism | Tagged , , , , | 6 Comments

Stop Reading PR Blogs

By Parker Mason | Published: October 7, 2009
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog. Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet. Rather than focusing on how this tightly knit community (I [...]
Also posted in CPRS, Careers, Communications, Marketing, News, Online, Social Media, Technology | Tagged , , , , , | 4 Comments

What does Twitter do? (Part 1)

By Adam Gorley | Published: August 26, 2009
I’ve been using Twitter now for a few months, and I still have little idea of it’s purpose—or if it even has one. At it’s base, Twitter is a simple way to share and receive bits of information, the modern currency. It’s like a data marketplace—a microcosm of the internet itself, and more manageable than [...]
Also posted in Online, Social Media, Technology | Tagged , , , | 2 Comments

Canadian Law Firms And Their Use Of Social Media

By Parker Mason | Published: August 26, 2009
My CNW Group colleague, friend, teammate, and BlogCampaigning contributor, Heather Morrison, has put together a great report about the way that Canadian law firms are using social media. Omar Ha-Redeye said it “is likely to become one of the primary sources for Canadian firms looking to enter this area.” Steve Matthews called it “a nice overview of [...]
Also posted in Marketing, Online, Social Media, Technology, Toronto | Tagged , , , , , , , | 3 Comments

Say Hello To @AdamGorley, Copy-Editor Extraordinaire

By Parker Mason | Published: July 6, 2009
The whole reason I got involved with BlogCampaigning was to check the grammar on Espen’s English writing (he’s Norwegian, in case you missed it). When Jens started writing for us, I edited his posts as well (based on my small sample size, I’d say that Norwegians frequently mix-up singular and plural when writing in English [...]
Also posted in Communications, Parker Mason, Toronto | Tagged , , , | 2 Comments

Favicons

By Parker Mason | Published: June 12, 2009
Have you ever noticed how some websites display little icons in the browser next to their name or URL? Blogger blogs display the that orange B, Wordpress blogs have the Wordpress W, Google has its Mondrian-inspired g, Collin Douma’s Radical Trust blog has a hand, the UK’s Guardian newspaper has a lower case g that looks [...]
Also posted in Marketing, Online, Parker Mason, Social Media | Tagged , | Leave a comment

On LinkedIn

By Parker Mason | Published: June 9, 2009
A few weeks ago, I found one of my coworkers on LinkedIn and added her as a contact there. The next day, I received an email from her explaining that she didn’t really use LinkedIn very often and wasn’t sure how it worked or how to use it effectively. As with all social networking sites, I [...]
Also posted in Careers, Communications, Online, Parker Mason, Social Media, Technology | Tagged | 1 Comment

So You Think You Can Intern Toronto

By Parker Mason | Published: June 6, 2009
What an innovative idea – MAVERICK Public Relations is offering aspiring young PR pros a chance to win an internship. According to the blog of Julie Ruscioelli (Maverick PR President and founder), ” the lucky winner of the first MAVERICK Idol will be granted an eight-week paid internship at the award-winning PR firm during the summer [...]
Also posted in Facebook, Marketing, News, Online, Parker Mason, Social Media, Speaking | Tagged , , , , , | 2 Comments