Category Archives: Facebook

Turn Online Activity into Offline Action

The Obama presidential campaign was one of the most successful social media campaigns to date. Last month I went to see Rahaf Harfoush speak about her time spent in the “trenches” as a member of Obama’s new media team. She gave a good overview of how a variety of online tools and applications were used [...]
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So You Think You Can Intern Toronto

What an innovative idea – MAVERICK Public Relations is offering aspiring young PR pros a chance to win an internship. According to the blog of Julie Ruscioelli (Maverick PR President and founder), ” the lucky winner of the first MAVERICK Idol will be granted an eight-week paid internship at the award-winning PR firm during the summer [...]
Also posted in Getting Started, Marketing, News, Online, Parker Mason, Social Media, Speaking | Tagged , , , , , | 2 Comments

Like CNW Group? Show your love on Facebook.

That’s right, folks. CNW Group now has a Facebook page where you can show your love for Canada’s number one newswire or sign up to hear about upcoming events, like our Breakfast with the Media series. I didn’t have much to do with this, but I know that CNW Group’s all-star Communications Coordinators Jessica Sine and [...]
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When Two Billion Dollar Industries Unexpectedly Meet: Ads for Fake Watches Pop Up on Facebook

The whole world uses Facebook, yet the social network still hasn’t found a way to properly monetize on that potential (or just hasn’t revealed these plans yet). Sure, they’ve got the ads but while Darren Barefoot was successfully guided to a cool band they were trying to sell me a fake Rolex the other day. [...]
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BlogCampaigning on Facebook

Inspired by Buzz Canuck’s recent post, we’ve also added ourselves to Blog Networks on Facebook. It is early days, so I’m not sure what the point of this little experiment will be, but join us and and see what happens. Click here to join! -Parker
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Facebook sues German Facebook Clone

Writes Techcrunch: Facebook is starting to pursue social networks that have copied their design or features by suing German site StudiVZ. The Financial Times has reported that Facebook filed a suit in California against the German company for what it claims is an infringement of Facebook’s “look, feel, features and services”. StudiVZ claims to have 10 million [...]
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Facebook vs. Myspace

Despite all the hype around Facebook these days (it seems that The Globe and Mail carries at least two stories on it per day), TechCrunch reminds us that MySpace is still way, way ahead in the America market. Their market share is declining, but still sits above 70%, and that’s nothing to sneeze it. TechCrunch’s Duncan Riley [...]
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The Future Of Newspapers

You absolutely have to watch this video about Microsoft’s Photosynth if you want to understand what Mark Evans is talking about when he says that will be the way we can browse through an online newspaper in much the same manner we do a paper newspaper. (watch the video before reading more!) However, I think that Photosynth [...]
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The Future of Our Communication

Even though I like to think of myself as fairly young and “with it” in terms of technological innovation, it is the generation after mine that will probably be driving technological change. They are the ones that have grown up with it, and this is evident by way of studies like the recent one that [...]
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