Category Archives: Careers

On Personal Branding

By Parker Mason | Published: March 1, 2010
The following is a post by my friend Amanda Laird: Earlier this week I participated as a mentor at Humber College’s Personal Brand Camp. During the event, I heard many students express that they were apprehensive about, if not confused by, building an online presence. Before we go any further, let me give you a little background on [...]
Also posted in Communications, Getting Started, Guest Post | Tagged , , , , , | 3 Comments

When Is It Okay To Take Off Your Suit Jacket In A Meeting?

By Parker Mason | Published: February 18, 2010
I really don’t mind wearing a suit and tie. When you’re walking around, they’re perfect. When you’re sitting down, in a meeting, they’re less perfect. I find that jacket always bunches up, and since most meeting rooms are at a temperature for shirt sleeves, I find that the extra thick layer of suit jacket always leaves [...]
Also posted in Speaking, Uncategorized | Tagged , , , , | 6 Comments

BlogCampaigning: Movin’ On Up

By Parker Mason | Published: February 3, 2010
Congrats to a few members of the BlogCampaigning crew: The official notice of Heather Morrison’s new position at Sequentia Environics went out (over the newswire, no less) last week, saying that she’ll “supervise the daily operations and performances of client service teams.” A good move indeed; Sequentia is  a digital communications firm that “focuses on the [...]
Also posted in Et cetera, Jens Schroeder, Marketing, News, Online, Toronto, germany | Tagged , , , , , , | Leave a comment

Be Your Own Recruiter

By Heather Morrison | Published: January 21, 2010
January brings lots of new years’ resolutions to be better at this, that or the other. Career aspirations are often somewhere on the list. I recently started a new position as Manager of Client Services for Sequentia Environics, which basically means I am responsible for account and project management and anything in between. I am [...]
Also posted in Communications, Social Media | Tagged , , , , | 5 Comments

The Bottom-up Perspective and Public Relations

By Parker Mason | Published: December 9, 2009
Over the past few months, I’ve really come to enjoy reading Timothy B. Lee’s blog. The computer programmer, writer and think-tank worker bee is now pursuing a PhD in computer science, and is blogging his thoughts about “bottom-up” thinking. What is bottom-up thinking? Its not something racy, nor is it about chugging beer. As Tim says: “I’m convinced [...]
Also posted in Blogs You Probably Aren't Reading But Should, Communications, Et cetera | Tagged , , , | 2 Comments

Stop Reading PR Blogs

By Parker Mason | Published: October 7, 2009
Earlier this year, I suggested that PR students wanting to get involved in the online world should avoid starting a PR-focused blog. Now, I’m going to suggest that we all stop even reading PR blogs. They aren’t that representative of the real world—the wilds of the internet. Rather than focusing on how this tightly knit community (I [...]
Also posted in CPRS, Communications, Getting Started, Marketing, News, Online, Social Media, Technology | Tagged , , , , , | 4 Comments

On LinkedIn

By Parker Mason | Published: June 9, 2009
A few weeks ago, I found one of my coworkers on LinkedIn and added her as a contact there. The next day, I received an email from her explaining that she didn’t really use LinkedIn very often and wasn’t sure how it worked or how to use it effectively. As with all social networking sites, I [...]
Also posted in Communications, Getting Started, Online, Parker Mason, Social Media, Technology | Tagged | 1 Comment

Advice For Those Planning On Starting A Blog About PR and/or Social Media

By Parker Mason | Published: June 3, 2009
Don’t. If you want to start a blog, start one about something you’re interested in. Not only will you learn everything about social media and blogging that you might learn with a PR blog, but you’ll also learn more about something else. While I don’t doubt that you do care about PR/Communications/Social Media, I really like [...]
Also posted in Blogs You Probably Aren't Reading But Should, Communications, Getting Started, Online, Parker Mason, Social Media | 12 Comments

Job Opportunity: Multimedia Coordinator

By Parker Mason | Published: February 23, 2009
There is an immediate opening for a Multimedia Coordinator at CNW Group (my employer)! From the official description: As the Multimedia Coordinator you will be responsible for all elements related to the distribution of our video and photo services.​ You will be part of the overall Multimedia Production Team which is responsible for all our rich media [...]
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The Office Survival Guide

By Parker Mason | Published: November 20, 2008
The first office job I had was in Australia for a software company, and things were pretty casual around there. Most days I showed up straight from a dawn patrol session at Currumbin, and was still wearing my boardshorts with a t-shirt and Havis. Wearing a collared golf or polo shirt was getting dressed up. [...]
Also posted in Parker Mason | Tagged , | 2 Comments