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Category Archives: Blogs You Probably Aren't Reading But Should
The Bottom-up Perspective and Public Relations
Over the past few months, I’ve really come to enjoy reading Timothy B. Lee’s blog. The computer programmer, writer and think-tank worker bee is now pursuing a PhD in computer science, and is blogging his thoughts about “bottom-up” thinking.
What is bottom-up thinking? Its not something racy, nor is it about chugging beer. As Tim says:
“I’m convinced [...]
Also posted in Careers, Communications, Et cetera Tagged Bottom-up, Public Relations, Signal, Timothy B. Lee 2 Comments
We’re Getting The Blog Back Together
Its been a while since we last posted on BlogCampaigning, and I know that a lot of our readers are wondering what happened: PR message boards have been flooded with rumours and speculation, and Jens and I have been getting emails and phone calls at all hours from fans. Everyone has been wondering what happened [...]
Advice For Those Planning On Starting A Blog About PR and/or Social Media
Don’t.
If you want to start a blog, start one about something you’re interested in. Not only will you learn everything about social media and blogging that you might learn with a PR blog, but you’ll also learn more about something else. While I don’t doubt that you do care about PR/Communications/Social Media, I really like [...]
Also posted in Careers, Communications, Getting Started, Online, Parker Mason, Social Media 12 Comments
Corporate Sponsorship: Blood and Wine
A few weeks ago, I wrote a post outlining some of my thoughts about corporate sponsorship.
Shortly after that, wine blogger Steve Heimoff wrote a good follow up post musing about what corporate sponsorship for a wine blog might look:
“This may work in the entertainment industry, but it’s not clear to me that it can succeed [...]
Also posted in Communications, Marketing, Online, Parker Mason, Social Media Tagged Blood Copy, Gawker, i09, sponsorship, Steve Heimoff, Vampires, Wine Leave a comment
Blogs You Probably Aren’t Reading But Should: TorrentFreak
If you’re into downloading music, movies and software from the internet, chances are you’ve heard of BitTorrent technology (if you haven’t you need to get with the times – read the Wikipedia entry, then download a Torrent client and enjoy).
If so, then you know that Torrents are one of the easiest and most popular ways [...]
Blogs You Aren’t Reading But Probably Should: SEOMoz.org
I recently wrote a post on this blog introducing you to Jan Chipchase’s Future Perfect blog in an attempt to introduce people to some blogs that might be outside their usual reading scope. Continuing with this series is a post about SEOMoz and why you should be reading it.
A concept that has been around for [...]
Also posted in Communications, Online, Parker Mason, SEO, Uncategorized Tagged BlogCampaigning, Ed Lee, Search Engine Optimization, SEO Leave a comment
Blogs You Probably Aren’t Reading But Should: Future Perfect
If you’re like me, chances are you’ve got a big list of blogs in your RSS reader and don’t venture out beyond that to regularly read other blogs as much as you should. You get comfortable with the same authors and the same ideas. We’ve done posts here before where the BlogCampaigning authors update their [...]
Posted in Blogs You Probably Aren't Reading But Should Tagged blogs, Jan Chipchase, Tokyo Leave a comment

Did BoingBoing Sell Out?