Author Archives: Parker Mason

Parker Mason

Parker Mason

Parker Mason has been working on BlogCampaigning since 2006, and as such he is the self-proclaimed “Editor-in-Chief” of the site.

When he isn’t blogging, playing soccer, dreaming of his next tropical vacation or leveling up in Modern Warfare 2, he works as a Consultant at an independent PR agency in Toronto.

Previously, he worked at CNW Group in a variety of positions where he advised clients and internal staff about web strategy. He has also worked in the software sales and marketing industry and while in Australia, he hosted a weekly current events show on a local radio station.

Parker has a Bachelor of Arts (Cultural Studies) from the University of McGill and a Master of Arts and Media from Australia’s Griffith University.

You can find him at ParkerMason.ca, Facebook.com/ParkerMason or as @ParkerNow on Twitter.

Did BoingBoing Sell Out?

By Parker Mason | Published: March 15, 2010
BoingBoing was one of the first blogs that I ever read, and it’ll always have a special place in my heart. (This post remains some of the best advice I’ve read on the internet.) I don’t subscribe via RSS or email anymore, but I still stop by once in a while just to see how [...]
Posted in Blogs You Probably Aren't Reading But Should, Communications, Marketing, Online, Parker Mason, Social Media | Tagged , , | 1 Comment

The Amazon Kindle Review From BlogCampaigning That You’ve Been Waiting For

By Parker Mason | Published: March 12, 2010
I got an Amazon Kindle for Christmas this year, and it has been really enjoyable to use. It’s as light as a small paperback book, the screen has the visual characteristics of regular novel paper, and it can store quite a bit. For someone like myself who frequently has a few books on the go, [...]
Posted in Online, Parker Mason, Social Media, Technology | Tagged , , , , , | 3 Comments

We’re Getting The Band (website) Back Together

By Parker Mason | Published: March 1, 2010
A few weeks ago, my friend asked me if I could help him build a website for his band, A Northern Drawl. They’ve already got a MySpace page and a Twitter account, but they wanted another presence on the web that they had more control over. Rather than just setting them up with a blog and [...]
Posted in Communications, Marketing, Online, Parker Mason, Toronto, music | Tagged , , , , , | 2 Comments

On Personal Branding

By Parker Mason | Published: March 1, 2010
The following is a post by my friend Amanda Laird: Earlier this week I participated as a mentor at Humber College’s Personal Brand Camp. During the event, I heard many students express that they were apprehensive about, if not confused by, building an online presence. Before we go any further, let me give you a little background on [...]
Posted in Careers, Communications, Getting Started, Guest Post | Tagged , , , , , | 3 Comments

Gorley’s Other Gig

By Parker Mason | Published: February 23, 2010
Adam Gorley is BlogCampaigning’s copy editor, and the one responsible for scheduling our posts. Sometime he doesn’t get a chance to edit one of my posts until a few hours after I send it to him. That’s because he also has another (read: real) job that keeps him busy. Part of this other job involves writing articles [...]
Posted in Communications, Online, Toronto | Tagged , , , , , , | 1 Comment

Outrage Over Hockey Fighting Outrage

By Parker Mason | Published: February 22, 2010
While BlogCampaigning posts about a pretty diverse range of topics, we don’t normally stray into the realm of local news and politics. I’m going to make an exception in this case, and that’s because Robert Cribb’s recent article about “locker room boxing” in the weekend edition of the Toronto Star made me sick. The article talked about [...]
Posted in Communications, Toronto | Tagged , , , | 2 Comments

When Is It Okay To Take Off Your Suit Jacket In A Meeting?

By Parker Mason | Published: February 18, 2010
I really don’t mind wearing a suit and tie. When you’re walking around, they’re perfect. When you’re sitting down, in a meeting, they’re less perfect. I find that jacket always bunches up, and since most meeting rooms are at a temperature for shirt sleeves, I find that the extra thick layer of suit jacket always leaves [...]
Posted in Careers, Speaking, Uncategorized | Tagged , , , , | 6 Comments

Spreading The Noise

By Parker Mason | Published: February 17, 2010
As regular readers of BlogCampaigning might know, I also write a music blog. That means aspiring artists, their labels and their PR people always email me new music. Some of it is good. Most of it isn’t. Nearly all of the pitches I get are amateurish at best, and nearly all of them are poorly targeted. However, [...]
Posted in Communications, Online, Technology, music | Tagged , , , , , | 6 Comments

Anyone Thirsty?

By Parker Mason | Published: February 12, 2010
That’s right – it’s time for another edition of Thirsty Thursday. On February 18th, Toronto’s finest young (and young at heart) PR practitioners and accounting student (Scotty Mac) will once again be raising a few pints at Pauper’s Pub,  located conveniently close to the TTC (more importantly, its the halfway point between where I work and [...]
Posted in Communications, Social Media, Toronto | Tagged , , | 6 Comments

BlogCampaigning: Movin’ On Up

By Parker Mason | Published: February 3, 2010
Congrats to a few members of the BlogCampaigning crew: The official notice of Heather Morrison’s new position at Sequentia Environics went out (over the newswire, no less) last week, saying that she’ll “supervise the daily operations and performances of client service teams.” A good move indeed; Sequentia is  a digital communications firm that “focuses on the [...]
Posted in Careers, Et cetera, Jens Schroeder, Marketing, News, Online, Toronto, germany | Tagged , , , , , , | Leave a comment