Author Archives: Heather Morrison

Heather Morrison

Heather Morrison

Heather is currently a Client Services Manager for digital marketing firm, Sequentia Environics where she manages accounts and projects with a healthy dose of online marketing tactics and social media strategy.

Outside of work she plays on a bunch of sports teams, maintains her own blog, Toronto Uncovered, and travels as much as she possibly can.

Heather studied Political Science, Sociology and History at the University of Toronto, graduating with a Bachelor of Arts.

She enjoys a good debate or well thought out comment and hopes you will provide feedback on her Blog Campaigning posts.

Know Your Audience Part 2

By Heather Morrison | Published: March 10, 2010
In 2009, Parker wrote a post titled “Know Your Audience“. In 2010 it is just as, if not more, important. For the last few months I’ve been working on proposals and recommendation decks for my different accounts; no client or program is ever the same, but no matter what I am working on, I can’t begin [...]
Posted in Communications, Marketing | Tagged , , | 4 Comments

Torys LLP iPhone App

By Heather Morrison | Published: March 7, 2010
Last year I wrote a whitepaper on Canadian law firms and their use of social media. I was interested in finding out how the legal industry had started to use social networking and social tools to grow their firms. Torys LLP was among the firms I interviewed. They weren’t afraid to take some risks and try [...]
Posted in Communications, Marketing, Social Media, Technology | Tagged , | 4 Comments

Mr. Anderson?

By Heather Morrison | Published: March 3, 2010
Last week I found myself in the middle of one of those conversations that keeps you thinking into the wee hours of the night. By no means did we reach a resolution; however, I’ll do my best to recount some of the main positions and posits of the conversation. Hopefully you can provide some insights [...]
Posted in Et cetera, Online, Technology | Tagged , , , | 6 Comments

How To Out-SEO Your Competition

By Heather Morrison | Published: February 23, 2010
I know there’s a lot of SEO talk around the virtual water cooler these days. If you’re like me, you’ve probably read a number of different how-tos and attended conference or unconference sessions on the recipe for SEO success. I think that I have a fairly decent understanding of how to optimize a website properly, [...]
Posted in Communications, Marketing, SEO | Tagged , , , , | 6 Comments

Bloggers: Reach Out

By Heather Morrison | Published: February 1, 2010
I am coming up on the one year anniversary for my personal blog, Toronto Uncovered, and it started me thinking about how far I’ve come in the past year and how much I’ve learned about blogging. Since my blog’s focus is Toronto, I have a lot of competition. There are tons of well established blogs [...]
Posted in Communications, Social Media | Tagged , , , | 3 Comments

Be Your Own Recruiter

By Heather Morrison | Published: January 21, 2010
January brings lots of new years’ resolutions to be better at this, that or the other. Career aspirations are often somewhere on the list. I recently started a new position as Manager of Client Services for Sequentia Environics, which basically means I am responsible for account and project management and anything in between. I am [...]
Posted in Careers, Communications, Social Media | Tagged , , , , | 5 Comments

OR Books: The New Frontier of Publishing

By Heather Morrison | Published: January 7, 2010
I have been listening to a lot of NPR’s On The Media podcasts on my way to and from work.  A few weeks ago the show focused on the past, present and future of books, and ultimately the publishing industry as a whole. The November 27th podcast, “Book It”, talked about the rising number of new [...]
Posted in Communications, Online | Tagged , , , , , , , , | 6 Comments

TweetLevel – Another Attempt at Twitter Rankings

By Heather Morrison | Published: December 5, 2009
In light of Twitter’s rapid growth, there has been lots of discussion about Twitter authority and rankings. Should rank be gauged by type of followers, number of followers, Twitter activity or none of the above? Edelman PR recently launched a new beta site which allows you to calculate your “TweetLevel” by combining scores on popularity, engagement, [...]
Posted in Communications, Marketing, Social Media | Tagged , , , , , | 2 Comments

Watch Out iTunes and Amazon, Here Come HMV and Wal-Mart?

By Heather Morrison | Published: November 10, 2009
I recently read an article in the Globe and Mail discussing the hot battle for online book sales. For the last decade, Amazon has enjoyed a cushy spot on top of their competition—wait, did they even have any real competition? If I had a penny for every time I proclaimed my love for Amazon, I’d [...]
Posted in News, music | Tagged , , , , | 4 Comments

How Far We’ve Come

By Heather Morrison | Published: October 27, 2009
Can you guess what this is? Give up? It’s a computer’s hard disk drive (HDD) with a measly 5 MB of storage. I came across this picture a few days ago and it made me stop to thank the rapid advancements of technology and geekery. In September 1956, IBM launched the 305 RAMAC, the first computer with an [...]
Posted in Technology | Tagged , , | 1 Comment