A few days ago Reddit wrote a blog post to celebrate the fact that in December 2011, they had over 2 billion monthly page views and over 34 million unique visitors on their site (and 10% of that is Canadian!).

The blog post also points out that in the past year, traffic to their site has doubled and users are spending an average of 16 minutes/visit on the site.

As my friend Fred Moesker pointed out, it’s interesting how they achieved this based on the list of things they DON’T do:

  • We don’t get traffic through ads.
  • We don’t participate in any traffic trading.
  • We don’t email our users (unless they choose to enter an email and then forget their password).
  • We don’t harass users to sign up.
  • We don’t harass users to invite their friends.
  • We don’t pester you to download our app.
  • We don’t use slideshows and other pageview gimmicks.
  • We don’t know anything about SEO.
  • We don’t integrate with Facebook.
  • We don’t even link to our Facebook or twitter accounts.
In a time when sites are becoming increasingly connected and our online profiles are telling a deeper story of who we, its interesting to see Reddit take almost an opposite approach: focusing on the community of people together, rather than on individual identification.
-Parker

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You're reading BlogCampaigning. We write about public relations, social media, video games, marketing and pretty much whatever we feel is important. We've been around since August, 2006. Right now, It's mostly written by Parker Mason.