Comments on: Corporate Sponsorship http://blogcampaigning.com/2009/06/corporate-sponsorship/ PR Social Media Video Games Technology Fri, 12 Mar 2010 18:46:12 +0000 hourly 1 By: Parker http://blogcampaigning.com/2009/06/corporate-sponsorship/comment-page-1/#comment-7344 Parker Wed, 20 May 2009 17:42:02 +0000 http://blogcampaigning.com/?p=912#comment-7344 Hi Louise - I agree with you that there are two issues and that I might have gotten them a bit twisted here :) I don't think it makes it acceptable to steal content, I just think that there needs to be different business models than just buying CDs or fueling the record industry. Corporate sponsorship is a great alternative, naysayers be damned. Hi Louise -

I agree with you that there are two issues and that I might have gotten them a bit twisted here :)

I don’t think it makes it acceptable to steal content, I just think that there needs to be different business models than just buying CDs or fueling the record industry. Corporate sponsorship is a great alternative, naysayers be damned.

]]> By: STEVE HEIMOFF| WINE BLOG » Blog Archive » Corporate sponsorship for a wine blog? http://blogcampaigning.com/2009/06/corporate-sponsorship/comment-page-1/#comment-7341 STEVE HEIMOFF| WINE BLOG » Blog Archive » Corporate sponsorship for a wine blog? Tue, 19 May 2009 18:04:59 +0000 http://blogcampaigning.com/?p=912#comment-7341 [...] pitching a digital camera. There’s an interesting article about this phenomenon on a blog, BlogCampaigning, in which corporate sponsorship of a blogger is defined as “great content, great conversation,” [...] [...] pitching a digital camera. There’s an interesting article about this phenomenon on a blog, BlogCampaigning, in which corporate sponsorship of a blogger is defined as “great content, great conversation,” [...]

]]> By: TorontoLouise http://blogcampaigning.com/2009/06/corporate-sponsorship/comment-page-1/#comment-7340 TorontoLouise Tue, 19 May 2009 16:31:36 +0000 http://blogcampaigning.com/?p=912#comment-7340 There are two issues here - one is the raging debate about whether content should be available for free and the other is, who will pay for it? As a proponent of paying people fairly for their creativity (whether it is manifested in the form of a newspaper article, feature movie or hit song), The argument I most often hear is "they've been ripping us off for years so why not?" While I think there was definitely a time when it was easier for people like recording artists to make piles of money from the sale of CDs, etc., that doesn't make it acceptable to steal content now. If people don't want to pay for content and also reject the idea of sponsored content, just where do they think good content is going to come from? There are two issues here – one is the raging debate about whether content should be available for free and the other is, who will pay for it? As a proponent of paying people fairly for their creativity (whether it is manifested in the form of a newspaper article, feature movie or hit song), The argument I most often hear is “they’ve been ripping us off for years so why not?” While I think there was definitely a time when it was easier for people like recording artists to make piles of money from the sale of CDs, etc., that doesn’t make it acceptable to steal content now. If people don’t want to pay for content and also reject the idea of sponsored content, just where do they think good content is going to come from?

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