I’d agree with every single one of your points, and perhaps add that the biggest mistake that new users of SMR’s make is making it the focal point of any PR campaign. Big mistake, and the reason why results from SMR’s are often poor.

Instead, use it as a complementary part of your campaign – run it alongside a traditional news release, with a link to your SMR version. Host it on something like Pitchengine.com, or even your company blog. Include it in newsletters to subscribers – basically, promote it but don’t use it as the only selling point.

Great read – subscribing to you for sure. :)

Thanks for the votes of confidence here!

I look forward to further discussion about the SMR.

Cheers,

Parker

There is nothing on this post that I would, even remotely, disagree with. I believe, as you and April do, that much a-do about nothing has been made on the tactical executions and naming of SMPRs. This tool needs diversified tactics targeted to audience needs… just like everything else does in this space.

kudos for putting it so eloquently.
collin