Cheers to Honda for strapping on some waders and stepping into the social media stream by sponsoring a few sections on BoingBoing.
Despite all the haters (read the comments), I support the move by Doctorow et. al. to allow a big corporate sponsor like that on their site. These people spend hours and hours of their time working on the blog and as fun as it is, someone has to pay the bills eventually. If I had to chose between corporate sponsorship or a paid subscription to any of my favorite blogs
I’m pretty sure that eventually we will see this same business model applied to other forms of media. (I mean, BMW seemed to get it a few years ago…what don’t the major studios understand?)
Oh, and its also a great chance for Honda to listen to what the world is saying about them in the comment forums and an equally great chance for them to personally respond.
-Parker
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Kudos to BB for bringing in the $$$…but title of this post seems to be a bit off.
I am uncertain that a company ‘gets it’ just by slapping up a few paid advertisements on a social media site.
When (if) they listen to the comments and participate in the conversation, as you suggested, then I would consider that title.
Until then, it’s just advertising.
Zoe -
Thanks for your comment. I agree with you about Honda not entirely “getting it” just by advertising on BB, but its at least a step in the right direction. By sponsoring those sections, its an innovative way to get some attention.
Thanks for reading!